In-house SEO is a different beast than agency SEO.With in-house SEO, you’re typically in charge of one website, rather than 50 websites at once.Your focus shifts toward a long-term, holistic approach to website SEO rather than the mechanical approach that exists in most agencies.You will also deal with fewer cross team shifts and implementations (think project managers vs. design managers vs. development vs. SEO). In addition, you’re (usually) given carte blanche when it comes to making strategic decisions within the company.The most up-to-date agencies have updated processes that take into account the latest and greatest algorithm shifts from Google.However, doing SEO in-house means you may need to hire more individual contributors for more aggressive strategies due to not having the mobility of large teams in place.This is why a solid, multi-disciplined approach toward fulfilling key functional structures on an in-house SEO team is extremely important,Your in-house SEO … [Read more...] about How to Develop Your In-House SEO Structure
Competitive house races 2018
This promotion is in partnership with the US Search Awards.The 2018 US Search Awards, now in their sixth year, is a competition that celebrates the very best in SEO, PPC, digital and content marketing in the U.S.Each year the awards attract hundreds of entries from some of the leading search and digital agencies and professionals from across North America and beyond.2018 Judges and CategoriesAll entries were accepted until July 20 and have undergone strict scrutiny from a renowned panel of judges. This year, the esteemed panel of judges include: Barry Adams, Founder and CEO at Polemic Digital; SEJ contributor Dave Davies, CEO at Beanstalk Internet Marketing; Dawn Anderson, International SEO Consultant at Move It Marketing, and SEJ’s very own Executive Editor, Danny Goodwin. See the full list of judges here.Judging took place August 29, and the short list of candidates was announced August 30.The judges looked for clear objectives, creative and … [Read more...] about Win a Ticket to the 2018 U.S. Search Awards, Find Vahan at Pubcon!
We’ve seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was a lack of a well-structured marketing plan before they started the journey and as well as of competitive intelligence data. In today’s article, we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use. An idea is basically as good as you can market it, and to market it effectively, you need to have an up to par research. Let’s talk about the free tools from Google made available for you, tools that cost nothing and can offer you enough information to gain a sense of the market you’re about to jump into, besides a handful of actions and strategies you could perform to skyrocket your business. A true jam – packed with value! Arsenal of Tools Google AdWords Keyword Planner Google Trends Google Ad Preview … [Read more...] about Copy: How to Do a Competitive Marketing Analysis Using 6 Free Google Tools
As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on in order to stay ahead of the curve. Voice search and digital assistants Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. This changes the search market and we’re expecting to see an even bigger shift towards voice search in 2018. When it comes to setting up an SEO strategy, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural language … [Read more...] about Seven SEO trends to watch in 2018
As my friends know, in January, I became an in-house SEO. Now that I have a few weeks under my belt, I thought I’d discuss some of the differences between agency SEO and in-house SEO, the type of traits it takes to succeed in-house, and some of the traps you can land in. Agency vs. In-house Let’s start with some of the differences between agency SEO and in-house SEO. In-house Has No Hamster Wheel In an agency, it’s inevitable. While waiting for clients to implement your recommendations, you hit roadblocks and dead ends. Except, you have a minimum number of billable hours and a table declaring how many recommendations you must produce. You cannot start a new project without a client meeting. The next meeting is scheduled in two weeks, when you must present your recommendations from today. Frustrated, you look for any suggestion you can give, whether it will actually help or not. As an in-house SEO, I can investigate and negotiate roadblocks or I can find something … [Read more...] about Survival Tips For Becoming An In-House SEO