As I said, Google’s move to destroy data kicked off a wave with the other major search engines. Microsoft is notable in saying it would destroy ALL cookie information and IP data, rather than just anonymizing cookies and destroying part of the IP address, as Google is doing (you can read Microsoft’s statements here, here and here – all PDFs). I’m not sure if this has happened. Even if so, the issue of what’s happening with logged-in data remains the bigger concern to me. I’ll be checking on both. … [Read more...] about Anonymizing Google’s Server Log Data — How’s It Going?
Completing google snake
This variation on the concept of virtual product placement probably strikes companies like Clear Channel Outdoor, which owns billboards all over the country, as somewhat invasive. It also reminds me of a form of guerilla marketing like the confrontationalist artwork of Ron English and the Billboard Liberation Front, who are famous for hijacking billboards by covertly replacing the ads with anti-commercial messages that at first glance often resemble bona fide billboard ads. … [Read more...] about Six Odd Tactics For Getting Ads Into Google Maps
see next. [NOTE: Yahoo tells me the FT was indeed confused here, stating “Panama is definitely not ‘a search technology that monitors user behavior’ “ … [Read more...] about Everyone Fears Google (Again) & Will The Last Googler To Leave Turn The Lights Out?
Social media isn't a one size fits all solution. Every company will need a completely different strategy for success and guess what? Not all of them need Twitter, or Facebook or even a blog. Finding (or being) a social media strategist isn't about knowing how to build a presence or set up an account, it's about knowing how to set goals, establish a way to track those goals and then having the marketing knowledge needed to leverage conversation to reach those goals. … [Read more...] about The Upcoming Battle of the Social Media Industry
Page speed improvements can range from the basic (upgrading your hosting and removing unnecessary plugins) to the more advanced (minifying files). But anything is certainly better than nothing. Even paying extra attention to how you’re uploading images can go a long way to improving performance. … [Read more...] about 11 Ways to Boost Page Load Time