It happens! Yes, we are talking about negative (or even nasty) reviews. Even the world’s best known brands like Apple, Amazon, and Google, deal with unhappy customers and reviews every day. And, 41% of companies that experienced a negative reputation event reported loss of brand value and revenue (source). As a digital marketing company, ResultFirst, helps customers maintain their visibility on the net, including services like reputation management. So, imagine our surprise when we received one of the nastiest reviews possible from a customer winking at us from the top of search results for one of our most important commercial keywords, “ResultFirst reviews.” Here’s how we have tried to handle the situation so far. Hopefully, there are lessons for us and others in our experience. Horrors! It all started with a prospective customer telling us that he was concerned about signing up for our services because of a negative ResultFirst review. We started by … [Read more...] about Confessions of a Digital Marketing Company Part 1: S*@t Happens!
Confession of a teenage drama queen full movie
In Sundays Washington Post, the article 'Click Fraud' Threatens Foundation of Web Ads was published. The article describes how Jackie Parks, a disabled stay-at-home mom in Iowa spends hours each day clicking Google AdWords ads for- 1/2 a penny (!)a click. She says she makes 300.00 a year doing this. Jackie gets a daily email list of all the sites she needs to visit and what ads to click. These organized ring of clickers are sometimes called "paid to read" networks. Simply by running a simple Google search you will find lots of these paid-to-click service site's looking to recruit. Google AdSense has long been a target for fraud. Scams range from bots that automate the clicking process, phishing email campaigns that incite email recipients to visit to phony web pages and click on ads and the latest- networks of site owners trading clicks. India has become a real hot spot for commercialized paid-to-read "businesses". With its huge pool of cheap labour and a with a country with one of … [Read more...] about Confessions of a Clicking Housewife – Google AdWords Fraud
Hi. My name is Andrew Shotland and I am a print yellow pages user. I know, I am one of those cutting edge online guys who makes his living off the “yellow pages are dead” thing. But, then, a main water pipe to the house started to leak and flooded my lawn. I ran to the computer and started to search – Ahhh Los Links! My wife gave me the hairy eyeball. Did I mention it was Mothers Day? I dug out the book and called the plumber with the two-page four-color spread. Crisis averted. Last week I was reading about the War on Yellow Pages and I realized that many of us online types have been at war with the book because we have a vested interest in the book dying. There are plenty of good reasons to be down on print Yellow Pages as a marketing vehicle and I won’t repeat them here. But today, because the Yellow Pages saved my ass, and possibly my marriage, I thought I’d return the favor and sing their praises. Some factoids: 75% of YP advertisers are service … [Read more...] about Confessions Of A Yellow Pages User
Are you an agency trying to sell super cheap search marketing services to SMBs? If so, here’s some free market research! Last week, I got my kitchen counters resurfaced. Inevitably the service guy asked me what I did for a living. When I told him I did SEO, the conversation quickly turned to the local online marketing and I put my interviewer hat on. Enjoy: How long have you been in business?I’ve been running my own business since 1994. I have a 3-person service company that operates out of a truck, a P.O. box and my kitchen. (Author’s Note: You may have noticed I used a street address for the NAP. Actually, Paul moved to a PO Box, but his Google Place Page still has the Honeysuckle Lane address, so I didn’t want to screw up his NAP consistency in Google by using a different address.) Five years ago, what was your marketing mix? What is it today?I’d say, five years ago it was mostly direct mail and print yellow pages ads. I wasn’t doing much … [Read more...] about Confessions Of A $100/Month SEO Client
Last month’s post on the realities of low-cost SEO for small businesses seemed to hit a nerve and got some great responses. One of the best was from a Bill Trott, the owner of Bill’s Pest and Termite in Phoenix, not to mention a guest star on Discovery’s Property Wars. Here’s the email Bill sent: Re: June 10th Blog – Interesting blog…I’m a SBO and stumbled across your blog in my attempt to get a glimpse into that other world of SEO. I read the feedback/comments and while a few responses were spot on, most (from a business owner perspective) were less than accurate. There seems to be a void of misunderstandings/lack of knowledge/stereotypes/trust between small business owners and SEO Professionals. Interesting when you consider we share the same goals. From my experience one simple key to success for SEO Types would be to listen more and talk less, at least initially. If down the road you wish to share the experience(s) of a SBO’s road … [Read more...] about Confessions Of A $100/Month SEO Client: Part II