Back in 1998, DoubleClick launched Boomerang, offering advertisers an unprecedented opportunity to track and target past website visitors. And, in the 18 years since Boomerang was introduced, retargeting has become a staple of online advertising. Now, with dozens of retargeting options available to marketers, the question is no longer, should you use retargeting? Instead, the real issue is, what is the best way to use retargeting? Guiding Your Customers Along the Path to Conversion Often, retargeting advocates use the fact that 98% of web traffic leaves without converting to explain the value of retargeting. It’s a fair point. After all, that 98% (or more, in many cases) of your traffic was interested enough in your advertising to visit your website in the first place, which means they must be interested enough to potentially buy, right? So, if you can keep your company in front of those crazy people who left your site without converting, you should be able to win them over for … [Read more...] about What is the Best Way to Use Retargeting?
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URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including recommendations and services to avoid (the new DiggBar being one of these). The URL Shortener Mega Chart NOTE (March 2011): I’m hoping to update this article in the near future. Much of the basics are still valid. But you should also see Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter, which is sort of an interim update. To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet, below. You can also view it in full-screen here. Each column represents a feature. Want to know more about that feature and why it is important? Each is explained below the chart. … [Read more...] about Which Shortening Service Should You Use?
Are you about to start your first blog? Maybe you’ve just got going, or you’re a few months in. You’re worried that you’ve missed something important – or you feel like you’re not seeing the success you should. That may well be the case…but I’ve got you covered. Like every blogger, I’ve made a few mistakes. I’ve had my share of frustrations, wasted time, and wasted money. Like all successful bloggers, I kept going! It could’ve been easier, though – and I want to share some of my lessons learned so that you will succeed even faster than me. Here’s what I wish I’d known before I started my first blog. There’s a lot of info in this article, with plenty of practical, actionable steps for you to take, so I’ve split this post into four main parts: Part 1: Getting Your Blog Set Up Right Part 2: Focusing Your Blogging Efforts Part 3: Making Your Blog Run Smoothly Part 4: Having the Right Mindset … [Read more...] about Things I Wish I Knew Before I Started Blogging
When it comes to free analytics software, nothing comes close to Google Analytics. Over 28,365,107 sites use it, which makes it the most popular analytics solution on the market. Although it has some limitations, it’s fantastic as a free product. However, most webmasters see the basic graphs and stats that Google Analytics (GA) gives you and never dig any deeper. This is a shame because there are some really useful advanced features just waiting for you to be used. And I’m about to show you what they are. And although they’re advanced, they aren’t complicated to implement or use. I’m going to break them down step by step in this post, and I encourage you to start using as many of them as you find useful. 1. One Goal is Nice, but Two is Better Too many website owners focus mostly on traffic. But traffic is just a vanity stat. What really matters is conversions. It doesn’t matter how many people you can get to visit your site if you can’t … [Read more...] about 6 Advanced Google Analytics Tricks You Should Know
In the battle between search engines and some mainstream news publishers, ACAP has been lurking for several years. ACAP — the Automated Content Access Protocol — has constantly been positioned by some news executives as a cornerstone to reestablishing the control they feel has been lost over their content. However, the reality is that publishers have more control even without ACAP than is commonly believed by some. In addition, ACAP currently provides no “DRM” or licensing mechanisms over news content. But the system does offer some ideas well worth considering. Below, a look at how it measures up against the current systems for controlling search engines. ACAP started development in 2006 and formally launched a year later with version 1.0 (see ACAP Launches, Robots.txt 2.0 For Blocking Search Engines?). This year, in October, ACAP 1.1 was released and has been installed by over 1,250 publishers worldwide, says the organization, which is backed by the European … [Read more...] about ACAP Versus Robots.txt For Controlling Search Engines