Home > Blog > The Mountaineer’s Guide to Maximising SEO Campaign ROI 11th May 2018 - 35 minutes read Uncategorised Richard Lewis - SEO LeadSEO campaigns have multiple options of keyword focus. Whether you provide insurance policies or greetings cards, you need to make important campaign choices. For example, should you focus more on commercial owners insurance keywords or professional indemnity keywords? Birthday cards for Mum or birthday cards for Dad? Which of these keyword clusters should you prioritise in your campaign and which should you put on the backburner or even ignore entirely? Getting the answer right could see you attaining the summit of ROI. Getting it wrong could send you on an expedition up a mountain that isn’t worth climbing. In this post, we explore why it can seem difficult to know which mountain to climb, and outline a spreadsheet-based method to help you find your … [Read more...] about The Mountaineer’s Guide to Maximising SEO Campaign ROI
Consolidating credit cards good or bad
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site’s traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited time and resources on tactics that are likely to bring your traffic back. Read on for more tactical things you can do now, and methods you might want to avoid. Ineffective Strategies What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?