Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google AdWords doubles the number of Sitelinks on search adsAug 25, 2017 by Barry Schwartz With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads. Phrase match is dead. Long live phrase match!Aug 25, 2017 by Steve Cameron Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy. Augmented Reality: Where are we now, and what does it mean for marketers?Aug 25, 2017 by Brian Smith With big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers. Search in Pics: Android Oreo statue, Google Dance Tokyo & razor scootersAug 25, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the … [Read more...] about SearchCap: Google AdWords Sitelinks, phrase match & AR
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google rolls out previously announced ‘Landing Pages’ mobile assessment toolAug 24, 2017 by Greg Sterling Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile. Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?Aug 24, 2017 by Michelle Robbins Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet. Google local question-and-answer feature now live in search for all mobile browsersAug 24, 2017 by Barry Schwartz The feature initially was available only on Android devices. The secret formula for determining a marketing budgetAug 24, 2017 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? … [Read more...] about SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Search Analytics report now breaks down job listings & details resultsJul 20, 2017 by Barry Schwartz New filters have been added to the search appearance tab in the Google Search Analytics report for job listings. Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side adsJul 20, 2017 by Ginny Marvin Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows. How long does reputation management take?Jul 20, 2017 by Chris Silver Smith Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. How to bring your potential customers back with retargetingJul 20, 2017 by Jacob Baadsgaard The vast majority of visitors to your website … [Read more...] about SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips
As a search marketer by trade, I spend a large percentage of my time working on search engine optimization and search engine marketing on behalf of clients. Naturally, my team’s focus is mostly directed toward Google, at least in the early stages of optimization. Most of the clients we sign up for SEM, in particular, are running Google AdWords campaigns that are failing to provide much value. Our new clients run the gamut from merely frustrated to ready to cut their losses and stop advertising altogether. We often see common trends among these accounts. This is why we normally opt to completely rebuild the campaign from the ground up. This is especially true if they have used a provider who was careless or inexperienced with setting up the account in the first place. This is not a formulaic solution – i.e. my SEM team doesn’t rebuild every single account or campaign using a predetermined methodology. Instead, we look at the dynamics of the business and the industry, … [Read more...] about Improve Your Floundering Google Adwords Campaign
I recently had an AdWords client get blacklisted by Google for policy reasons. Anyone who has worked on AdWords accounts for more than a couple of years has no doubt had this happen to them as well. In this case, I had just launched the client’s account and had bought a total of maybe 20 innocuous terms. To be clear, there was *absolutely* no reason for this client to be banned (the client offers free online classes, is VC-funded, and 100% legit in every way). Here’s the initial email we got from Google notifying us that we had been blacklisted: From: [email protected]>Date: Tue, Oct 23, 2012 at 4:42 AMSubject: Your AdWords Account: Account SuspendedTo: [redacted] This message was sent from a notification-only email address that does not accept incoming email. Please do not reply to this message. If you have any questions, please feel free to email us through the AdWords Help Center at https://adwords.google.com/support/bin/request.py. Dear AdWords Advertiser, … [Read more...] about Can Google AdWords Customer Service Be Saved?