Sell differently to “early Janes” and “late Johnnies.” Early shoppers have different motivations than folks who shop late. Free shipping, the king of all offers, will appeal to early shoppers. Overnight or electronic delivery will appeal to late shoppers. Late shoppers have less time for comparative shopping. Consider increasing prices (or reducing offers or discounts) the week of December 20th, but emphasize value, availability and overnight or instant delivery. … [Read more...] about Black Friday? Bah! Cyber Monday? Humbug!
Consumerism black friday
Search: where it all starts Google just this week beefed up its Product Search site with a number of new features and capabilities. Product Search now has more information and is much more “visual” than it used to be (courtesy of the shuttered Boutiques.com). The home page of Google Product Search doesn’t feature any Black Friday specific information but it does promote Google Offers, the useful Google Shopper mobile app and the recently relaunched Google Catalogs for the iPad. … [Read more...] about Finding Black Friday & Cyber Monday Deals & Specials
You may not be thinking about Christmas as summer’s only just coming to a close, but if you’re a retailer, you need to be preparing your holiday strategy now. Christmas shopping really kicks off in November, with Black Friday sales creating a buying frenzy. But consumers won’t be waiting until the actual day to find the best deals, they’ll be on the lookout weeks before. … [Read more...] about Black Friday trends: planning your electrical product strategy
2. Create Gift Guides and Videos Another interesting tidbit from Google’s 2016 trend report is that 70 percent of consumers start shopping without knowing what they’re going to buy. Curated gift guides are a great way to reach these undecided shoppers—and if your guide’s on YouTube, even better! Google says that 68 percent of smartphone shoppers turn to YouTube when they’re wondering what to buy. … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
Black Friday has been around for decades, whereas Amazon Prime Day only began in 2015, so hardly matches the success of Black Friday. However it is fairly impressive that you can even see any peaks for Prime Day against such a well known, long standing holiday at Black Friday. … [Read more...] about What’s more valuable: Black Friday or Prime Day?