Interest categories in Search and Shopping campaignsPreviously, you were able to add audience interest categories to Display and Video campaigns only. Now you can add them to Search and Shopping campaigns at the campaign and ad group level, which lets those campaigns reach affinity and in-market audiences. … [Read more...] about Google AdWords Editor Version 12.3 Released After 6 Months
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For those of you who think AdWords customers are “trapped” customers, trust me, they are not! Facebook, Twitter, Yahoo, MSN, and eBay are all building alternatives to AdWords that are allowing advertisers to diversify their online marketing portfolio (I refer to this as the “wide tail” of marketing). Bad customer service (and the fear of being banned without cause) will only accelerate the flight to AdWords alternatives. … [Read more...] about Can Google AdWords Customer Service Be Saved?
One answer is that Ask is likely buying the ads more cheaply on Google than other advertisers, perhaps because it has a long account history that helps its overall quality score. Another issue is that it might be carrying ads that aren’t targeting the word gluten expressly — and so which might be more expensive that those going after that term specifically. … [Read more...] about Is Ask.com Continuing To Play The Google Arbitrage Game?
The company is starting its roll out of phone support in the U.S. and Canada, but says it will also begin providing the service internationally in the coming months. Currently, the phones will be manned from 9 a.m. to 8 p.m, Eastern Time, Monday through Friday. Support will only be available to current AdWords customers, so callers will be required to provide their customer ID. … [Read more...] about Free Phone Support For Google AdWords Advertisers
For just one static text ad, you’ll be able to set up as many as 15 different headlines and four descriptions. Of course, they won’t all be shown at once – Google’s automated system will choose one headline and one description to be shown for each ad, no matter how many you input, in order to optimise the version of the ad that’s seen by each searcher. … [Read more...] about Google extends availability of Responsive Search Ads