These days, it seems like you can’t even open an article online without hearing the importance of content marketing being mentioned. Hell, I’ll even admit that I’m guilty tossing this particular piece of marketing terminology around all too frequently, as I’ve mentioned it recently on my own site, for articles on my company blog, and in the posts I write for various industry websites. But what is content marketing really, and why can’t anyone online seem to shut up about how important this new strategy is for digital marketers? In fact, there are a number of different definitions out there that attempt to explain what content marketing is. According to Wikipedia, we hear that: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant, and … [Read more...] about What’s So Special about Content Marketing?
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Content marketing is a powerful form of marketing that can help your business reach out to a big audience: the one that’s online. Today, more than 3.5 billion searches happen each day, and a staggering 3.2 million people are using the Internet, almost a 1 million increase from last year. So, it’s no surprise that big content marketers are trying to vie for the best content strategy possible. While the foundational focus should be creating quality content, it really helps to know which tools out there that can help aid your content marketing and give you powerful insights. Let’s take a look at some of the top content tools for content marketing: the best tools you should be using for your strategy. *Full disclosure: I am a business customer and daily user of 5 out of the 7 tools I list, the only two I’m not using currently as a customer are Hubspot and RankTracker. One of these tools is a content client of mine (RankTracker). Links to them have been nofollowed. 7 … [Read more...] about 7 of the Best Tools to Aid Your Content Marketing
It’s so easy. Just create amazing content consistently and you’ll be rolling in traffic. I’m kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is four times better than any other form of advertising. Look around online, and you’ll quickly discover that they are not alone. You don’t even have to go further than here. I’ve used content marketing to grow KISSmetrics, Crazy Egg, and now Quick Sprout to well over 7-figure (annually) businesses. I typically get around 100 comments on posts and over 1,000 social shares within days on just Twitter and Facebook alone. Now, it’s taken me years to get here because content marketing takes patience and consistency. But another thing it takes is a budget. If you’re doing content marketing effectively, you’re creating some really valuable next-level content. And if … [Read more...] about How to Make Content Marketing Work for Small Budgets
Seth Godin once said: content marketing is the only marketing that’s left. What do you love most about your favorite commercials? Flo’s antics for Progressive? The talking llama who touts the services of Bank of America? Or, maybe it’s the talking lizard from GEICO, Kevin Hart imposing on his daughter’s date (part of which takes place in a Hyundai), or those dressed-up Doritos dogs? How about the last blogger you read from that helped grow and chisel your skills, from writing a better social media post to marketing your entire presence online more effectively? Incredible examples of effective brand marketing are not difficult to find, especially in an age of social media and instant connection. Great content marketing that supports a brand well leaves a positive impression, causes us to remember names, and gives us an in during office conversations around the coffee machine. Effectively done, it gives a brand an image and a voice that speaks volumes to our … [Read more...] about 8 Statistics That Prove Content Marketing Is the Best Brand Marketing
Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. Content creation was recently ranked as the single most effective SEO technique and marketers have jumped on it. The problem however, is that people are rushing into this new online strategy before thinking about why they are really doing it and how they are going to use it to achieve their objectives. Of course there are the obvious reasons for developing a content marketing strategy, including making sure you come across as a thought leader in your industry by providing regular up-to-date content on industry news. There is also the point of telling your own brand’s story through content that you put out in your news section and the ability to promote your brand’s products and services in a more engaging way. Having a well thought out content marketing strategy is all well and good, but without a trusting audience who are … [Read more...] about Using Content Marketing to Build Brand Trust