Speed directly impacts your bounce rate, as can be seen in the image above. Google announced that page speed will be a ranking factor in mobile search as of July 2018. Having a slow site can kill your chances of ranking in SERPs and tank your traffic. … [Read more...] about How to Use Google Analytics to Measure and Improve Your Content Marketing
Content marketing periodic table
Ephemeral content can be a game changer for companies, and it’s here to stay. Brands should come on board and include it in their marketing strategy or face a possibility of losing their audience. Ephemeral content is definitely exploring a dimension evergreen content cannot hope to reach and it’s therefore what your business needs to get to the next level. … [Read more...] about Ephemeral Vs Evergreen Content: Are The Tables Turning?
The other big consideration at this stage is volume of data. How much do you have to cram in? This is where some of the considerations from above will come in. Are you publishing in a 700px container? Fifty rows of data on a bar chart is going to be a lot to fit in, if so. This is where it’s best to keep in close contact with designers and get constant feedback about what’s manageable. … [Read more...] about Understanding creative pain points: advice for in-house and agency marketers
Again, depending on the size of your budget, you’ll want to hire additional help in the writing department so you can create consistent content for your audience. Obviously, you will be able to find lower quality writing at an affordable rate using websites like Craigslist and Upwork. While you may find writers who can work on the cheap (and this may be a good strategy to start with), it will require additional work on your end to make sure the content these freelance writers create is up to par with the value your audience is seeking. … [Read more...] about Chapter 2: How to Develop a Successful Content Marketing Campaign
2. Not testing out content ideas Tools like BuzzSumo help you predict if your content ideas will work by studying how they worked for others. Use it to find out what kind of content about a specific topic or keyword is more engaging to your audience. Look at statistics to see how many times it has been shared with others on social media like Facebook, Twitter, Pinterest or LinkedIn. That information helps you plan future content. … [Read more...] about The 7 deadly sins of content marketing