Whether you’re a startup or just looking to improve your e-commerce store, the first step is make sure you choose the right key performance indicators (KPIs). Knowing what to measure will ensure you know what you need to change or revise for improvement, which is of course critical when it comes to growing an e-commerce business. It is important to keep in mind that KPIs will change based on factors specific to your company, but knowing the right KPIs for your business can help make sure you are not going off track. One of the biggest mistakes small businesses make when it comes to KPIs is they measure everything. But what you’re measuring can’t be “key” if you’re measuring everything, so this can quickly become overwhelming. Having all of this data available through Google Analytics and other platforms is a fantastic resource, but you only need to look at a few key insights to truly measure your performance. So of course the question is simple: How … [Read more...] about How to Choose the Right KPIs for Your E-Commerce Store
In 2009 the authors of “The Art of SEO” predicted an increased importance in voice recognition search. Over the past few months, voice search has shown significant improvement and attention: Clearly, Google is interested in making voice search work. As the evolution of voice search continues to advance, it also has increasing international adoption. Yahoo launched their first voice search around 2008 and continues to release new versions. Bing just released an improved version of voice search available on windows phones. Yandex has always been ahead of the curve – it currently has a voice search option within their search engine and has been using their voice technology for other applications. Baidu and Sogou recently launched their voice assistant applications this year. People are now utilizing voice search across smartphones, tablets, desktops, as well as the new crop of devices like Google Glass. As voice technology is refined, the first big question search … [Read more...] about How Will Voice Search Change SEO for Local Stores & Global Enterprises?
More searches are now performed on mobile compared to desktop and m-commerce grew three times faster than ecommerce in 2015. Even aside from purchases made on the devices themselves, mobile is also having a tremendous impact on in-store purchases. According to Deloitte, mobile has an impact of $970 billion on offline purchases. These changes force brands to have a mindset shift. Instead of just being mobile-compatible, they need to be mobile-optimized. Sites need to think specifically about what mobile customers want to see and create sites and online experiences that are tailored to them. One of the most important factors in the mobile experience is speed. About 40% of visitors will abandon a site if it does not load in 3 seconds. This means that companies are potentially experiencing massive losses in traffic and revenue if their sites do not meet the needs of customers. Google’s solution to this problem has been the launch of AMP, or Accelerated Mobile Pages. What is AMP? … [Read more...] about Google Accelerated Mobile Pages and content: the need for speed
Budget constraints put local businesses in a tough position when it comes to marketing. The situation becomes even worse when it comes to local on-page SEO, as it’s difficult to determine ROI beforehand. This was less of a problem two or three years ago, when cheap/predictable local SEO was possible – even if such spammy tactics inevitably posed a threat to brand reputation. But times have changed. How Google works has changed. People such as Neil Patel are saying “content marketing is the new SEO.” If the mainstream SEO opinion is to be believed, without a content marketing strategy in place you might as well forget about Google doing you any favours. Except, that’s not really true. There’s so much more to do in SEO than content marketing. What follows are many things that you can do as a local business to make the most out of local search. 1. Pick an alternative to content Before we dive into some SEO techniques that can help you get that much … [Read more...] about Eight ways to do local SEO without content marketing
Many companies have brick-and-mortar locations spread out across the country or around the world, and most have some type of store locator utility on their websites. Restaurant chains, hotels, retailers, service providers, and more will frequently have a substantial web presence coupled with the desire to make it easy for consumers to find their local outlets. But most of these companies haven’t thought their store locator strategies through very well, treating the site feature as just a necessary item to include like a “contact us” page, or copyright notice—and they haven’t really thought through optimizing that content to easily be found through search engines. This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month. In this article I’ll outline a few reasons why optimized store locators are beneficial, and I’ll … [Read more...] about Local SEO For Retail Store Locators