A compelling intro that summarizes what you’ll cover, all while conveying the core message and general tone to the audience.A minimum of three sections with their own subheadings, enabling you to cover multiple focuses relating to the same topic. longer blogs are better, but only if it makes sense for the topic; don’t write 1,200 words on gardening tips, please, breaking it into four 400-word bite-sized posts instead.Keyword-stuffing is a big no-no. It’ll be clear as day that you’re just advertising if discretion isn’t applied. Make a few natural insertions that don’t stick out like a sore thumb, or your users will be thumbing the back button.Work in a compelling, non-salesy call-to-action (CTA), which can funnel users through to a specific service, newsletter sign-up or web page.Return to your core message at the end; think of the final paragraph as a closing statement and recap. Each blog should have a purpose that you don’t make obvious … [Read more...] about Struggling to Get More Leads? Write Great Content!
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For instance, if you answered the question, “What is a lunar eclipse?” you could also include answers to questions like, “How often do lunar eclipses happen?” or “What is the difference between a lunar eclipse and a solar eclipse?” … [Read more...] about Questions & Keywords: How Should You Optimize Your Content?
URL – URL Title – title of the piece of content Content Type – blog post, FAQ, testimonials, product description, etc. Description – describe what the content contains Publish Date – date the content was published Notes – information on how the content needs to be adjusted (deleted, re-written, consolidated with another piece of content) Score – the score is a designation you will give the content to denote its priority (you can do this with a number or letter. For instance, 1 might be high priority with 2 as the less urgent content and 3 being the least important.) You can include items like target keyword, broken links, word count, number of social shares and page visits. How much you include will depend on your goals, but the more detailed your audit is, the more informed you’ll be as you update your content strategy. … [Read more...] about How to Conduct a Content Audit in Five Easy Steps
Domain OPI_today OPI_last Difference % wikihow.com 455,031 254,087 200,944 79.1% answers.yahoo.com 524,056 406,523 117,533 28.9% ehow.com 944,950 831,961 112,989 13.6% howstuffworks.com 666,073 574,523 91,550 15.9% huffingtonpost.com 1,262,562 1,173,229 89,333 7.6% facebook.com 3,157,406 3,094,804 62,602 2.0% instructables.com 80,142 68,685 11,457 16.7% Who are the winners if the content farms are the losers? It’s very hard to categorize the winners and losers. Obviously, it’s similiar to the Mayday update from last year where we saw that the loss of visibility was spread around a large number of different types of domains. Nevertheless, there are winners, notably the news portals like msn.com, mashable.com, zdnet.com and wired.com. … [Read more...] about Google Farmer Update: Who’s really affected? –
Create instructional videos. We all know “how-tos” are an important part of the internet, and specifically an important part of YouTube. The next time you want to put together an instructional blog post, consider making a video instead. Think along the lines of Whiteboard Friday or Here’s Why. While these may have a bit higher production value than yours, each one takes a concept and walks the user through it. They are fun, useful, and they make for great content.Provide industry updates. If you work in an industry like search, you know the landscape is always changing. There are updates every week and keeping up with the information can be challenging. Instead of doing a content round-up, consider a video roundup. The folks over at Cypress North, for example, released Marketing O’Clock, a 12 to 15-minute weekly segment that looks at the latest updates in the search space. It’s smart, funny, and certainly more interesting than a blog post with the same … [Read more...] about 3 Tips to Increase the Time People Spend Reading Your Content