The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
Did you know that more than 50% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business. The following will serve as your guide to expert Amazon SEO and ranking your products on the largest online retail site in the world. Understanding Amazon results pages Knowing the intricacies of how Amazon displays products can be very beneficial to getting your products seen. They pretty much have two results page formats. There is the list view with 15 product results covering all departments. Also the gallery view with … [Read more...] about Amazon SEO: A guide to improving your rankings on Amazon
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences as hunters and gatherers. They’re constantly scanning and searching online for what they need. And most of the time they don’t find it. A good headline that catches their attention and entices them to click through to read the rest solves their problem – and creates coveted lead generation opportunities for you. Make headline writing (and perfection) a key component of your content marketing strategy. Follow these simple rules and you’ll appeal to audiences as well as search engines. 1. Use keywords But just one. Including keywords in your headlines is important, as major search engines such as Google, Yahoo! and Bing will … [Read more...] about How to write blog headlines that drive search traffic
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is, are these guest post links still safe and viable? The answer is yes. It is still possible to build our link portfolio by contributing on authoritative websites. However, there are certain rules that we need to follow in order to avoid any issues with Google. Guest blogging 101 One of the beautiful things about guest blogging is that it gives us the opportunity to score some great links from high-tier websites. To be honest, we probably couldn’t have gotten those links with any other method. This is why guest blogging is always worth bearing in mind as a link-building strategy. But, we need to be very selective when choosing the … [Read more...] about Still doing guest blogging? Keep these 4 tips in mind
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in August, news leaked via the Wall Street Journal that Google has been preparing a direct rival to one of Snapchat’s most popular and profitable features, Discover. This new product will be integrated with Google’s core services, and will be known as Google Stamp. The name Stamp is a portmanteau created by uniting the abbreviation ‘St’ from the word ‘stories’ and the acronym AMP, from the Google-led Accelerated Mobile Pages initiative. That quite succinctly sums up the purpose of Stamp: it will be a publishing platform that allow brands to tell stories in a new fashion, optimized for mobile. It seems that after a … [Read more...] about What is Google Stamp and what will it mean for marketers?
Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success from search engine traffic, a fully-fledged campaign is the best bet, where an individual or team can dedicate the correct amount of time to deliver results. SEO audits are a slightly different beast. Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations. But don’t be afraid, they can be very helpful. So where do they fit into the SEO ecosystem, and how can you tell if your website needs one? What’s involved in an SEO audit? Carrying on with the car metaphor, not all cars are the same. The fundamentals might be the same: cylinders, internal combustion, suspension, gears, wheels. But a … [Read more...] about Does your website need an SEO audit?
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging, social media posts and the other aspects of building an online brand seemed to sound the death toll for traditional communications and marketing strategies, like public relations. However, we are nearing the second decade of the 21st century, and public relations continues to prove itself as an essential element of marketing communications. Like other aspects of marketing, it’s a discipline that has morphed and evolved to fit into the changing digital ecosystem, in which the value of appearing at the top of the search engine results page is arguably equitable with yesteryear’s goal of a front page headline. Brands attuned to these changes and the importance of integrated, hybrid marketing will find … [Read more...] about The collision between PR, content, and SEO: How to make it work for you
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition task. This shows impressive development and shows that Microsoft is more than competitive in this domain, but it is only part of the picture. Speech recognition and voice recognition are significantly different. The former extracts words and comprehends what is said; the latter also understand who said it. We could frame this as content and context. Context will be the defining factor in who becomes the dominant player in voice search, with an increasing amount of internet-enabled devices providing the opportunity for a seamless, conversational experience. No doubt, search is at the very heart of this … [Read more...] about How does Bing’s voice search compare to Google’s?
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off. Back in 2012, there was a study that found it takes under 3 seconds for people to decide whether or not your site is worth staying on. It’s that quick; they click the link and they form an opinion. That study focused more on website design, which is certainly a crucial element to consider. But if in that time your site hasn’t properly loaded or doesn’t allow the user to begin interacting with content or features, you have probably lost a customer. KissMetrics found that users were more than 40% more likely to abandon a page if it took more than ten seconds to load. Their patience was a little higher for mobile sites as they expected to have a longer load time through their phone than their desktop. But the average abandonment time was still 6 … [Read more...] about What may be slowing your site down (and how to fix it)
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are endless and exciting. There is a proliferation of content on the web, and virtual reality offers a new and exciting way of presenting this content. Now more than ever, there is a need to distinguish yourself from the competition, to provide content that excites, inspires and influences. This is a chance to get creative and be different. With VR content, storytelling is immersive and messages more impactful. An experiment carried out last year demonstrated that VR drives engagement and empathy significantly more than traditional video. These factors make virtual reality a powerful weapon in a marketer’s arsenal. However, despite the clear benefits of VR, businesses are … [Read more...] about How to optimize VR content for search