Ecommerce content marketing sounds good in theory – but few sites do it well.Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day.That isn’t enough.Even though site owners have a ton of things to do – from managing inventory, to perfecting design, to hiring staff – content and SEO have to be part of the equation.I know when I look for examples of content marketing for ecommerce clients, it takes some digging to find great examples in their industry.For the purpose of this article, ecommerce content marketing is defined as content created and produced for your website with the goal of attracting traffic, links, and conversions.These content assets are typically created as blog posts, resource pages, or visual assets outside of the typical ecommerce product and category page architecture, but still well integrated.And while interactive mobile apps and videos can be considered content marketing, we’re focusing … [Read more...] about 7 Awesome Ecommerce Content Marketing Examples for 2019
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Thank you pages for purchases get a lot of attention. There are lots of articles about how to handle that last step in the shopping experience. After all, a good thank-you to a customer can reinforce branding, upsell products, and further retarget buyers. Newsletter thank-you pages, however, receive a lot less attention. There aren’t many how-to articles devoted to them. And web designers don’t give them much notice. But how about the person who signs up for your newsletter email list? That thank-you page is an opportunity to leave a new subscriber with a positive feeling — or a missed opportunity. Don’t let your thank-you-for-signing-up page be just an afterthought. Here we’ll look at seven great examples of companies thanking new subscribers. Consumer Reports Weekly Newsletter Thank You Page What Consumer Reports does right: 1. Welcome the subscriber by name. The reader feels welcomed with an informal “You’re all set!” and a thank you … [Read more...] about 7 Newsletter Thank You Page Examples That Got It Right
Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their audience; or because you’re involved in the same community events. These are other reasons, of course. Links represent a relationship and connection online. If you want to build links without creating content, then you should be looking for opportunities created by existing relationships and connections. Providing value is essential to earning links. You’ll never secure meaningful links unless there is value in the link for the other site—value for them, their website and their audience. Any link-building tactic (including content creation) can be abused, and you shouldn’t build relationships and … [Read more...] about How to build links without creating content: 5 examples
These “content thieves” are able to do damage to the original site’s rankings, causing a loss of search visibility, potential sales, and leads. The examples here call into question the effectiveness of Google’s handling of content scrapers. At the moment, Google seems to be unable to recognize the original source of content consistently. This is a real problem for content creators. In advance of Pi Datametrics’ talk at last week’s Brighton SEO conference, we devised a test to see how easy it was to disrupt another site’s rankings by copying their content. In this post, I’ll look at the results of these tests and discuss what publishers can do to combat the problem. Note: these examples are from Google.co.uk. Can Copycat Sites Outrank the Originals? The original idea for the test came when Pi Datametrics noticed the volatility of a client’s search rankings. After some investigation, they found the cause was content thievery. Example … [Read more...] about Is Your Content Working Better for Someone Else?
Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time. This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a range of sources, but here a few places to look for inspiration… Matching your product to the content Part of the challenge around evergreen is the nature of the product or service you’re looking to draw attention to. For Search Engine Watch this isn’t too tricky. We’re about providing advice and insight into (primarily) search marketing, so that’s what we do. However, it isn’t so easy for some businesses. Exciting brands like Lego can create (or get their fans to create) content easily thanks to the product. But what if you’re selling pest control solutions, or insurance? The deBugged blog from pest control firm Ehrlich is one example. Content … [Read more...] about How to plan and create evergreen content