The Search Engine Land/Marketing Land editorial team is growing again. We’re now accepting applications for an Associate Features Editor position, which is described in more detail below. This is a full-time, salaried, telecommuting position. (You’ll be able and expected to work from your home office.) The successful candidate will understand that news happens around the clock — i.e., this is not always a 9:00 a.m. to 5:00 p.m. position. Applicants must have U.S. work rights/privileges. Instructions for applying are included after the job listing. Associate Features Editor The Associate Features Editor is a member of the Third Door Media editorial team that assists the Executive Features Editor in preparing contributed content for Search Engine Land / Marketing Land’s production cycle. Part editor and part web producer, the person in this role will work on content strategy, editorial voice, assist in managing editorial calendar, ensure contributed content meets … [Read more...] about We’re Hiring An Associate Features Editor
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Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!
If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. The fact that you’re here and ready to learn means that one day, you will know what you need to do to create a fully sustainable business from your blog. Another factor is the time it takes. Some of you may be able to build a thriving blog in a year, while others may take two, three, or even five years. During this journey, your blog will progress through five distinct stages: Blog creation Initial growth: finding your 100 “true fans” Scaling up your traffic Reaping the rewards Maintaining your success In this article, I’ll outline the five stages of blog growth to help you understand where you’re today and how far you have left to go. Stage 1: Your Blog is Born Expected time to complete: Less than two … [Read more...] about The 5 Stages of Blog Growth
One of the things that always comes up when I talk with peers in this awesome industry is, “how hard it is to hire good people.” For all intents and purposes, our industry is still very young. AdWords just celebrated its 15th birthday, so experience of more than a few of years is still something very few marketers have. Even when you do find marketers who have been in the industry for a few years, half of them don’t have the level of expertise you would expect. There is a ton of bad training, you sometimes have to undo when bringing on experienced marketers to the team. Over the last 9+ years I have had the opportunity to hire and build teams for both agencies and in-house marketing departments. There are five things I look for when hiring to make sure that I get the best. I loved experienced marketers, but I really love people who have these five qualities. 1) Inquisitive by Design Why? That question, when it is coming from my two-year-old princess can sometimes wear … [Read more...] about 5 Things to Look for in Top-Quality Employees
Editor Note: we know that buying online businesses can be a tricky business. As Mark suggests below, make sure you educate yourself and only choose an option that will work for you. While there are a lot of great reasons to buy an online business rather than starting from scratch, there’s always one major objection: buying an established website takes money. And the more established a website is, the more it will cost you. Of course, you can sift through an auction marketplace looking for a bargain deal, but these marketplaces are fraught with fraud and snake-oil salesmen. Plus, many of the websites for sale through marketplaces simply don’t make enough money to justify the time you’ll spend building them. With smaller sites, you’re often better off starting from nothing. So how can you afford to buy an established website? This article will cover 8 of the most common options we see buyers exercise to fund an acquisition. I’ll also review the benefits and … [Read more...] about How to Buy an Online Business: 8 Funding Options