Below is what happened in search today, as reported on Search Engine Land and from other places across the web. How The New Facebook Messages & Email System Works At one end of the spectrum, Facebook says it’s “simple” and “fun.” On the other end, some are saying it’s Facebook’s version of Google Wave. And just about everyone spent the weekend suggesting that it’s a “Gmail killer.” “It” is Facebook’s new, Whatever-you-do-don’t-call-it-email-but-hey-here’s-a-Facebook-email-address-for-you email and messaging system. Facebook says it’s more like chat; and it’s […] Facebook Messages: Export Of Facebook.com Addresses OK How well can the new Facebook Messages interact with other email services? Pretty much not at all, Facebook told me. You can export some addresses, and you can forward email into Facebook, but that’s about it. I spoke with Facebook’s director of … [Read more...] about The Day In Search, November 15, 2010
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A lesson I learned many years ago (the hard way), is that the “free traffic” from organic rankings (SEO) is anything but free. Even something as basic as rewriting your vendor’s product descriptions to create unique content takes time – or you have to pay someone to do it. And if you’re getting traffic, you still need to do something with it…convert, convert, convert! You’d better believe that your competitors aren’t sitting still and neither should you. Ultimately, all other things being equal, those websites that make the most profit from appearing on search results, will be best funded to compete and win – whether that’s in organic search, paid search, social media, or any other channel. Writing content, marketing your business, handling public relations and press releases, and reaching out to webmasters for links – these are all areas that must be tended to, if you plan to maintain top search engine rankings. See, I … [Read more...] about Search Marketing Is A Game Of Resources
The Search Engine Land/Marketing Land editorial team is growing again. We’re now accepting applications for an Associate Features Editor position, which is described in more detail below. This is a full-time, salaried, telecommuting position. (You’ll be able and expected to work from your home office.) The successful candidate will understand that news happens around the clock — i.e., this is not always a 9:00 a.m. to 5:00 p.m. position. Applicants must have U.S. work rights/privileges. Instructions for applying are included after the job listing. Associate Features Editor The Associate Features Editor is a member of the Third Door Media editorial team that assists the Executive Features Editor in preparing contributed content for Search Engine Land / Marketing Land’s production cycle. Part editor and part web producer, the person in this role will work on content strategy, editorial voice, assist in managing editorial calendar, ensure contributed content meets … [Read more...] about We’re Hiring An Associate Features Editor
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!
One of the things that always comes up when I talk with peers in this awesome industry is, “how hard it is to hire good people.” For all intents and purposes, our industry is still very young. AdWords just celebrated its 15th birthday, so experience of more than a few of years is still something very few marketers have. Even when you do find marketers who have been in the industry for a few years, half of them don’t have the level of expertise you would expect. There is a ton of bad training, you sometimes have to undo when bringing on experienced marketers to the team. Over the last 9+ years I have had the opportunity to hire and build teams for both agencies and in-house marketing departments. There are five things I look for when hiring to make sure that I get the best. I loved experienced marketers, but I really love people who have these five qualities. 1) Inquisitive by Design Why? That question, when it is coming from my two-year-old princess can sometimes wear … [Read more...] about 5 Things to Look for in Top-Quality Employees