By Sean Last updated on November 29, 2018 at 05:53 pm Much like the rest of the internet, YouTube has established numerous steps to optimize the user experience on mobile. When it comes to mobile-friendliness, the YouTube mobile app is truly a handy and reliable app that allows you to watch videos on the go, while offering full functionality that allows you to record and stream live. With more users going mobile, this also means that some processes and details must also be updated to keep up with the times. This means removing some seldom-used features and elements to streamline the process, while also testing out possible changes that might impact revenue and user experience. For YouTube, the newest set of updates aim to remove credits and annotations in editing, while testing out back-to-back ads that play before a video starts. Here are our thoughts, how it works, and how these can affect the user experience. Removing Credits Video credits in YouTube allows users to be able to … [Read more...] about YouTube to Remove Credits and Annotations, Test Out Back-to-back Ads
Controversial ads 2018
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Does Not Use Real Life User Signals For Search Ranking Let's put the controversy around Google using user signals and user behavior within a site on the side. Does Google use real-life user behavior and real-life user signals as ranking factors? Like does Google track location data and rank a site that gets more foot traffic better in the search results? Google: Just Because You Call Yourself The Best, It Doesn't Mean You Should Rank For The Best So you name your company Best Company, so for SEO companies, you go with the name "Best SEO." Should Google rank your web site number one in the search results for the query [best SEO]? Probably not and that is what John Mueller of Google is saying here. Google: We Treat Quotes The Same As Standard Text Google's John Mueller said on Twitter that they … [Read more...] about Daily Search Forum Recap: October 11, 2018
The unofficial slogan of most big businesses and top brands should be, “Look before you leap.”So, marketers and agencies working for a large company or brand name product should probably take a much, much closer look – at Nike’s decision to make Colin Kaepernick the spokesperson in a campaign that says, “Believe in something. Even if it means sacrificing everything.”Why?Because taking a stand on a controversial political issue to commemorate the 30th anniversary of the brand’s slogan, “Just Do It,” probably wasn’t a rash or impulsive decision.In other words, the decision-makers at Nike probably looked before they leaped.How can we tell?First, Nike didn’t launch this campaign back in the fall of 2016, when the San Francisco 49ers quarterback first sat and later knelt during the national anthem to protest police brutality and racial inequality in the United States.In fact, the brand didn’t announce its advertising … [Read more...] about Should Your Brand Take a Stand on Controversial or Political Issues?
The average Briton spends over 2 hours online per day Several fascinating findings were revealed in Ofcom’s annual review of the UK communications sector. Key takeaways include: On average, people in the UK spend the equivalent of a day online per week Facebook’s reach among 18-24 year-olds is in decline (by 4% YoY) The smartphone video advertising market is worth over 1 billion pounds Read the full story (Linkedin) Google risks class action due to “surreptitious” tracking of user location A lawsuit was filed versus Google in California after it was found that Google still tracks a smartphone’s location, even when the "Location History" setting is turned off. Some of the implications may force Google to pay a substantial fine, together with deleting some its location tracking data. A few days after the lawsuit, the Location History support page on Google’s website was changed from “with Location History off, the places you go are no … [Read more...] about What We Learned in August 2018: The Digital Marketing Month in a Minute
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: New Google Search Console Adds Live URL Inspection Tool & Manual Actions As you know, Google has graduated the Google Search Console out of beta and with that, added a new live feature for the URL Inspection tool and also brought in the manual actions section into the tool. Google also cleaned up the side bar navigation to access these features. Google Search Console Is Out Of Beta But More To Still Come Yesterday we reported that Google began directing users by default when they login to Google Search Console to the beta version instead of the old version. Well, several hours after we reported that, Google announced Google Search Console is now out of beta. So that explains it. Google Tests Expandable Top Stories List View Google is testing a way to load more stories in the top stories section where … [Read more...] about Daily Search Forum Recap: September 5, 2018