Your pages aren’t showing in Google Your pages aren’t converting Your content is outdated and you never really liked it, anyway Your content was never optimized, and now you think it is time to do so The good news is that SEO copywriting could represent a huge opportunity for you! … [Read more...] about What Is SEO Copywriting and Why Is It Important?
How to Find the Best SEO Content Writer for Your ProjectSince you’re a fan of Search Engine Journal, it’s likely that one of your main goals is to improve your website SEO. Therefore, the majority of the content you create will likely be SEO content in the form of webpages or blog posts. … [Read more...] about SEO Content Writing vs. SEO Copywriting: Is There a Difference?
The bottom line is that if your e-commerce store doesn’t tick all of the above boxes, there’s more than likely room for improvement and a real chance to generate additional conversions without growing traffic. Conversion rate optimization is not a one-off project, rather something which needs to be baked into your wider digital marketing strategy. Ultimately, increasing your conversion rate means a better ROI from marketing spend and for that reason alone is why it’s something which no marketer should ignore. … [Read more...] about 10 Tips for Mastering E-Commerce Conversion Rate Optimization
The background was dark and too busy The call to action was beneath the fold — not necessarily bad, but not ideal for such a short page The links to subcategories damaged the page’s attention ratio (the ratio of interactive elements versus the number of campaign goals on the page, which is ideally 1) and served solely as a distraction from converting The logo, which linked to Fiverr’s homepage, was too prominent … [Read more...] about Fiverr: Conquering Conversion with 400 A/B Tests
Sprinkling in positive words and phrases: Like “awesome”, “blissful”, “remarkable”, “sensational”, and “uplifting”. Focusing on solving difficult problems: Cite your testimonials and case-studies. Writing in a conversational tone: Do this by using short words, short sentences, and short paragraphs. And no jargon, please. Flattering your visitor: Like AroundMe’s “Because you’re going places”. Using humor: Like Dollar Shave Club’s viral video “Our Blades are F***ing Great.” (Over 22 million views and counting!) … [Read more...] about 6 Copywriting Tactics to Boost Your Conversion Rates