Heather Lloyd-Martin is the pioneer of SEO copywriting.A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and sales with SEO-friendly content.But the term “SEO copywriting” is perhaps a bit of a misnomer.Is it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?These questions have popped up time and time again within the SEO community. The fact is, the difference does matter – as these two types of writing can bring very different results for businesses.Let’s finally put this question to rest and uncover when SEO experts should turn to content writing versus copywriting for their projects.Both Writing, Different ResultsBoth SEO content writing and copywriting have to do with the words on the page, but they each serve their own distinct purpose.This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.Confusing … [Read more...] about SEO Content Writing vs. SEO Copywriting: Is There a Difference?
Conversion rate optimization is all about improvement. Whether you’re reading blog posts, running A/B tests, or attending awesome conferences, the end goal is to get better. Better at formulating hypotheses, generating leads, and securing more conversions. But there’s a lot of baggage that comes with improvement. Namely, making big mistakes and falling flat on your face. We asked nine of the conversion experts speaking at the upcoming Call to Action Conference about their biggest conversion mistakes – and the most valuable things they learned from them. Here are some of the biggest CRO lessons they learned the hard way (so you don’t have to). You Don’t Know What You Don’t Know As the founder of Enchanting Marketing, Henneke Duistermaat teaches marketers how to freshen up stale copy that just isn’t resonating with prospects. One mistake she sees again and again is people assuming they know what’s best for their customers without first … [Read more...] about What 9 Conversion Experts Learned the Hard Way
Great copywriting is like having a top salesperson selling your stuff 24/7. By using proven copywriting tactics you can boost your conversion rates, turning more of your website’s visitors into customers. Without good copywriting, you could have all the traffic in the world but generate only a trickle of sales. Conversion rates vary widely depending on the industry. According to MarketingSherpa, average conversion rates by industry range from 10% for professional services to 3% for e-commerce. Say you want to increase your sales by 50%, you have two options: Increase your traffic by 50% -or- Improve your conversion rates by 50% Increasing your traffic by 50% is not easy, and it’s going to take a lot of time and/or money. Now say your conversion rate is 4%. If you can increase it to 6%, you’ve got 50% more sales. You just need to work on your copywriting. 6 Clever Copywriting Tactics to Convert Your Visitors into Customers 1. Identify Your Visitors’ Key Desire … [Read more...] about 6 Copywriting Tactics to Boost Your Conversion Rates
Meet madmoo. She lives in the United Kingdom. She will find a unique way of visually presenting your copy, be it with coffee, rocks, blocks, magnets or even alphabet-shaped pasta. In a lesser world, finding someone to execute such a niche project could be a herculean task. Thankfully, we do not live in a lesser world. We live in a greater world, where you can hire madmoo — along with thousands of other freelancers specializing in any discipline you can imagine — for just $5. It’s all thanks to Fiverr, a marketplace that connects freelancers with clients in an ingenious way. And they’ve optimized their inbound marketing with the same kind of ingenuity: in less than a year, they’ve gone from 0 to over 400 A/B tests, and have some incredible results to show for it. Read on to find out how one marketer was able to increase the conversion rate of Fiverr’s landing pages by 457% in just ten months. Okay, But Can You Tell Me More about Fiverr First? … [Read more...] about Fiverr: Conquering Conversion with 400 A/B Tests
According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees only one sale delivered from every 100 visits. Do you want to be just average? Or do you want to be better than the rest? Better than your competitors? If so, you need to ensure that your conversion rate is better than average and converts as many visitors into purchasers as possible. You need to aim to achieve a conversion rate which exceeds 1.4% and comes in closer to 3%. Achieving higher may be possible in some industries, however for the most, 3% should be seen as the upper target. Luckily (or perhaps unluckily), most e-commerce stores suffer from some common issues. Issues which, in many cases, are relatively quick and easy to fix. Here are 10 tips for mastering e-commerce conversion rate … [Read more...] about 10 Tips for Mastering E-Commerce Conversion Rate Optimization