Cooper barretts guide to surviving life

Let’s face it, you will never have time to do all the things you want or think you should in web marketing. Even as you work your way through the seemingly endless list of to-dos, more are added every time Google changes its algorithm or a new best practice hits the scene. How can an online marketer survive? Online Survival Requires a P.L.A.N. In the zombie apocalypse, you’re more likely to end up being food for the hungry than getting fed if you don’t put together a plan before the first walkers rise from their graves. While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. The online world is littered with corpses of businesses who have tried SEO only to find they’ve been eaten alive by a more prepared competition! In order to survive your own personal web marketing apocalypse, you must have a P.L.A.N.: Priorities: Basic online marketing survival strategies Landscape: Determine web marketing … [Read more...] about An Online Marketing Survival Guide

Search Engine Strategies Toronto returns to Toronto June 9 – 11th. The largest annual search engine marketing conference and trade show held in Canada, SES Toronto is a must-attend event in the Canadian online marketing community. It’s also an essential event for US and European SEMs who want to understand one of the most affluent but subtly unique markets in the world. There are as many reasons to attend SES Toronto as there are actual attendees, thousands. By far, the best reason is dramatically simple. The experience could literally change your life. More on that thought later. This is a particularly significant year in search and online marketing, one full of enormous disruption. The migrations to mobile devices, personalized and local search results, social media and video marketing are changing the ways online marketers work, think and plan. If don’t have SES Toronto on your calendar, this is a particularly good year to place it there. Like all conferences, SES … [Read more...] about Attending SES Toronto Could Change Your Life

The latest interface for the tech world, chatbots, arrived on Facebook Messenger this year. But Facebook is not alone in the chatbot game. There is Microsoft's infamous Tay. Both Line and Kik have their own suite of bot-building tools. Bots are also the core concept behind Google Assist and the Allo platform. It is clear; chatbots are not just a fad. It's also clear that Facebook Messenger is the most attractive platform on which to run bots for marketers. This is due to the 1 billion monthly active users according to Statista, payment and advertiser integration, as well as a healthy developer ecosystem. Not only are your customers there, but they also want to hear from you. According to a Nielson survey, in the next two years, 67% of people using chat apps expect to use messaging apps to communicate with businesses. "We have a two-sided network," explains David Marcus, Vice President of Messaging Products at Facebook. "There are 15 million businesses using pages and 1.6 billion people … [Read more...] about A Marketer’s Guide to Facebook Messenger Bots

“Who knows about Wikipedia?” asked Neil Patel. “Everyone,” he answered. And this is exactly why the session “Wikipedia and SEO” was completely packed at the 2007 SES New York show. Moderated by Danny Sullivan, the panel featured Neil Patel, Co-Founder of ACS, Stephan Spencer, Founder and President of Netconcepts, Don Steele, Director of Digital and Enterprise Marketing at Comedy Central and Jonathan Hochman, Founder and President of JE Hochman & Associates. So why exactly does everyone know about Wikipedia? For starters, it is pretty hard to ignore a site that consistently ranks in the top 10 organic results for just about any query. Consider Wikipedia the organic counterpart to eBay’s ubiquitous paid search ads. The success lies in the social media genius of a distributed model where anyone can contribute to the collective knowledge, trusting that the majority will balance the scales of information justice. With over 1.7 million articles … [Read more...] about A Survival Guide to SEO & Wikipedia

When done well, data-driven marketing is the best way of making marketing processes efficient, performance-oriented and successful. Our ultimate guide explains in four clear steps how you can approach the challenges of building a data-driven strategy in the right way and which tools you need to reach your objectives. Looking to see what advantages a data-driven approach could bring to your marketing activities? Then something big is heading your way: Find out more! Definition: What is data-driven marketing? Data-driven marketing is an approach to online marketing that uses data to increase the level of targeting, personalization and ultimately the success of campaigns and communications. Data helps create marketing activities that are precisely tailored to the needs of the user: Less scatter-gun, more sniper rifle. A data-driven marketing strategy is one that is based on a solid data analysis. Insights arm digital marketers with genuine understanding of the behavior and interests of … [Read more...] about Data-Driven Marketing: Your Ultimate 4-Step Guide