Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand.But if you represent one of those banned verticals, building a presence on the social web can be challenging.This is partly why most marketers from such industries would either avoid having their brands to be on social media entirely, or find illegal methods of using it.One such example would be startups who are building their products on blockchain and are attempting to raise capital through Initial Coin Offerings (ICOs).Once Facebook announced that the platform would prohibit ads that “promote financial products and services associated with misleading or deceptive promotional practices,” it was only a matter of time before the other platforms followed suit.And followed, they did, indeed.What Is Banned on Social Media?Before we dive into the do’s and don’ts of promoting banned products on … [Read more...] about An Insider’s Guide to Promoting Banned Products on Social Media
Cosmetics products list
share tweet share pin it e-mail share In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up the market? Following up on our analysis of Google Shopping and its competitors from before these changes, this report analyzes the new-look Google Shopping in two of the largest European markets: Germany and the United Kingdom. Other companies can now bid for product listing ad (PLAs) places but 99.6% of all PLAs in the UK are still “By Google.” As the changes case This report looks at the following questions: What changes has Google made to its shopping service? How are Google Shopping’s competitors performing in organic search? How visible are Google Shopping’s competitors in the new-look Shopping Units? Have all eCommerce sectors been affected in the same way? How Google Shopping … [Read more...] about Google Shopping: What has changed?
Some changes to search, and search engines are easy to spot and see and understand. Others are highly visible, but their actual impact is less transparent. Still others are somewhat mystifying, and there’s little information about them published by any of the search engines. Some others aren’t very visible, and the search engines are fairly silent about them. Last week, Google launched a new feature on search results pages called Google Instant Previews. If you click on the magnifying glass that shows up next to a search result, you’ll see a preview of the web page in the right column of the results. In some results, where snippets are taken from the content on the page (as opposed to those from meta descriptions), the area where that snippet text appears on the page is highlighted, and magnified for viewers. A number of reactions online note that these previews will harm SEO and Web Design, or will transform both in ways that are burdensome to SEOs and designers. … [Read more...] about Son of SEO is Undead (Google Caffeine and New Product Refinements)
Aloha, here we are again — coming down from the high of holiday e-commerce, the Q4 scurry of lead gen and the calm before year-end reporting starts churning. Let’s take a breather and look back on all of the changes in PPC that came flying at us in 2016. First, let’s get one thing out of the way. In last year’s year-end roundup, I said Yahoo might be worth paying attention to in 2016 due to the renegotiated search deal with Microsoft and CEO Marissa Mayer’s stated commitment to mobile search. So long ago. It did seem like Yahoo might just be able to gain steam back then. Now, that steam is gone like the data of over a billion user accounts. The final adieu to the Yahoo Bing Network came in February, and for many advertisers, that was the last time Yahoo entered their campaign heads. Sure, if you advertise with Bing and/or Google, your ads typically show up on Yahoo, too, but other than the water cooler talk about who was going to buy Yahoo that developed … [Read more...] about The year in paid search (A year of massive change!)
Love it or hate it, Facebook is still the predominant social network. With 1.3 billion users (and growing), it’s not going to disappear any time soon. That said, there’s no reason to make Facebook the hub for all of your social media marketing efforts. In fact, there are plenty of reasons businesses would be wise to diversify and build a social media strategy that isn’t based on “The” social network. Why? Diversifying gives you more opportunities to reach a different audiences — and ultimately give your business a solid foundation. Establishing a meaningful presence elsewhere on the web — on other social platforms and on your own website and/or blog—might also reduce some of the frustration you’ve likely been feeling about the reach of your Facebook posts. So how do you start diversifying? Think Beyond Facebook The world may be on Facebook — or at least a sizeable percentage of it — but since Facebook’s algorithm … [Read more...] about Face It! It’s Time to Diversify Your Social Media Efforts