We at SEMrush are aware that the most precious currency for a small-biz marketer is time. And we are sure there are no “bad” marketing channels; some are just used at the wrong time or in the wrong way. Juggling them all can be tough, and this is what SEMrush was invented for: to help you make smart decisions by providing valuable data and removing the guesswork from your marketing routine. We want you to save time and valuable resources by approaching each of the main marketing channels the right way. If we look at 4 of the popular marketing channels in terms of time/outcome ratio, it could look like this: For a business to survive, they need to get leads and make sales and save as much time as possible while doing so. It sounds simple, but SEO takes time and being found in organic search isn't always something new site owners can wait on. So, for immediate traffic, most turn to pay-per-click (PPC). However, getting traffic is not synonymous with getting … [Read more...] about How to run a PPC campaign if you own a small business
Cost effective ways to move across country
Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations. Your next move… LinkedIn Ads: https://www.linkedin.com/ads/ LinkedIn Ads is an offering from the popular professional networking site that provides many targeting options and cost-effective innovative ways to reach your audience. Campaigns can be created to target a specific message, product, general brand, promote a web conference or anything you want to make sure your audience is aware of. Here’s a look at how you can use specific targeting options to make your LinkedIn Ads campaign work for you. This process is similar to other ad networks we all use to promote brands, products and offerings. Make sure the messaging in line with what you want your audience to do…buy a product, sign up for a conference, add a new … [Read more...] about 6 Targeting Methods To Reach Your Business Audience Via LinkedIn
Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: “Ain’t nobody got time for that!” And research findings agree. As SEL news reporter Amy Gesenhues noted in her post last March, average page-load speed for top retail sites was over seven seconds — well above the ideal load time of three seconds or less. And, according to KissMetrics, that four- to five-second differential is costing retailers billions. In fact, according to their findings, a one-second delay in page response can lead to a seven percent reduction in sales. But, page speed has implications beyond a poor user experience and loss of revenue — it also affects search engine rankings. SEOs … [Read more...] about 5 SEO Tips To Boost Page Speed
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!
In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state too.” This tweet was in response to a news story in which former Israeli Defense Minister Moshe Yaalon was quoted as saying, “If Pakistan send ground troops into Syria on any pretext, we will destroy this country with a nuclear attack.” The Pakistan Minister of Defense saw the quote and determined it was a threat to their country. The problem? This threat from Israel was not real; it was reported on a fake news site. Yaalon never said it. There was no quote. Just made up words. Pakistan’s Minister of Defense, Khawaja Muhammad Asif, reacting to a false story from a fake news site. (The original tweet has since been deleted.) So how did we get to this point? A point where leaders of countries are threatening each other because of news that is not merely inaccurate, but utterly fabricated? Fake news in the internet era … [Read more...] about A marketer’s guide to Facebook’s fake news problem and what is being done to fix it