Let’s face it. The foundation of anything (house, structure, or marketing campaign) is the single most important piece of the overall plan. Build on a weak foundation, and you can expect a collapse. The same goes for SEO. Even the best off-page strategy won’t do much if the foundational on-page strategy is not properly in place. Every internet marketer knows and understands this, but I constantly see shoddy on-page optimization when reviewing websites. After recently reviewing two websites with awful on-page SEO work, I was driven to write a detailed guide for new or experienced SEOs who want to effectively optimize their site on-page – the right way. To make this article as short and concise as possible, I have provided links to other great articles in order to expand on ideas that I believe require more in-depth reading, such as Schema markup and keyword research. Website Page Errors Your first step should be to review the site for broken links (404’s) or … [Read more...] about SEO 101: On-Page Optimization Search Engine Journal
Coup de grce
Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to further monetize its content, just like Amazon (more on that below) and thousands of retail and publisher sites. For years, eBay has served ads from Google exclusively. Now, on Ebay’s mobile site, these ads are served by Bing Ads. As Ballard notes, this move comes on the heels of eBay acknowledging to investors that a Google SEO penalty cost the company as much as $200 million in revenue. “The Google penalty may have also prompted eBay to reconsider its status as a Google search partner,” says Ballard. Maybe, though the fact that eBay is testing a move to Bing Ads on mobile only to start shows that the company isn’t making brash moves to get retribution against Google … [Read more...] about EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices
Last week, BrightLocal published the Local SEO Industry Survey 2014, which is an annual exploration into the state of the industry for SEOs serving local businesses. This was also covered here on Search Engine Land. In this survey. We compiled data from over 1,700 SEOs answering 19 questions on areas such as company size, client acquisition, financial turnover and future outlook. The results make for interesting reading; but, as always with industry studies like this, they raise as many questions as answers. Questions which, given the large amount of data at our disposal, we felt we could address in further analysis. In the following analysis we’ve taken the step to look deeper at the data we collected and examine responses against other questions. For example, it’s useful to know that 10% of these SEO agencies have a turnover of more than $500,000, but which type of agencies make up this 10%? And how does that compare to the number of SEOs working on their accounts? 1. … [Read more...] about Understanding Sales, Conversion & Revenue For Local SEO Agencies
“He’s dead, Jim.” Say it isn’t so, Bones McCoy! Say it isn’t so! It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor says so: Link building is dead. Depending on how much you agree with that statement, you’re somewhere in the five stages of grief with the impending death of link building. They look something like this: Denial: “No. Those 15,000 one-way, exact-match anchor text links weren’t the cause of my ranking drop. Impossible.” Anger: “YOU JUST CAN’T SIT WITH US, GOOGLE!” Bargaining: “Ok, I’m sorry I yelled. I’ll disavow all the links. Just give me back my rankings, and I swear I won’t do it again. “ Depression: “This is it. My clients are going to kill me. I’m never going to work in SEO again. I’ll have to become an affiliate marketer.” Acceptance: “Fine. … [Read more...] about If Link Building Really Is Dead, What Do We Do Now?
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In Part 1 and Part 2, we talked about how to convince journalists that your topic is newsworthy, the basics of writing a press release, strategies for targeting journalists and tips for scheduling your announcement. Here, we conclude with tips for pitching journalists and how to work it before, during and after the announcement of your release. Pitching Journalists Before you start, understand two things. First, journalists are human beings – try to put yourself in their place to understand where they are coming from. Hundreds of people are constantly bothering them to try to get their news covered, their editor is probably hounding them for material, and often, they’d really rather be taking their wife or husband out to dinner. So, be respectful of their time and … [Read more...] about Public Relations For SEO: How To Pitch Journalists