What’s Important When it Comes to Voice Search? Digital marketers are all abuzz about voice search these days. It’s the newest hot topic in SEO, but many don’t understand what drives this form of search. More people than ever are using voice search to find the information they need on devices like smartphones and Google Home. It’s a convenient, hands-free way to search, but it poses new implications for marketers. To best strategize campaigns, you and your marketing staff will need to gain insight into what types of criteria are essential to rankings for this type of search. With its ever-increasing popularity, voice search is here to stay. Therefore, you’ll need to understand how this trending format can impact your best practices and bottom line. Marketers need to know how to best optimize their company’s site for voice search. The criteria differ from those of traditional SEO. Understanding the most important ranking factors for voice search will … [Read more...] about What are the Most Important Ranking Factors for Voice Search?
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Jul 11, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive So, you’ve got your domain, your website, and have populated it with several pages. Now, you need a sitemap – but what is a sitemap? How do you create one? If you’ve never heard of a sitemap or are unsure of how to get started, researching sitemaps can be rough and frustrating. It’s best to take it slow and don’t rush your learning or your process; this will help you do things right and stay well-organized. Take your time to read every help article and step-by-step instruction thoroughly to soak up all the information.What Is a Sitemap?The basics of a sitemap are simple: it’s a list of all the pages on a website depicted by the extensible markup language (XML), which displays the information on the site. These lists of pages aid in search engine optimization (SEO) and are a requirement for some search engines in order to add your URL to their database.These sitemaps may … [Read more...] about Important Steps for Creating Your Sitemap
Content marketing: it’s on everyone’s agenda, but it’s rarely done right.Now you’re likely thinking: “That’s not true! I did it right! I put together the world’s best piece of content on topic X!”And sure, you really may have created the best piece of content on that topic, but what did it result in? I’m talking visits, soft conversions, hard conversions, and money.And did you even promote that piece?Sorry if I’m bursting your bubble, but creating the best possible piece of content doesn’t guarantee success.Nothing really does, of course… but here are five important pieces of knowledge that will help you massively increase your chances of success.1. Best Content ≠ Most Successful ContentYou spend days working on a piece of content.You do your research, write it, improve it.You have it proofread, and you improve it some more.You then include amazing visuals, explainer videos, and all – you’ve … [Read more...] about Content Marketing: The 5 Most Important Things You Need to Know
Organic search ranking factors are a constant point of contention in SEO.A lot of the confusion can be traced back to varying statements from the spokespeople for the search engines, as well as industry studies.For quite some time now, we’ve heard that Google’s top three ranking signals are:But just last year, Google’s Gary Illyes clarified this misconception and we found out that top ranking factors actually change depending on the query.Changes happen every day in the world of search engine optimization and it can be challenging to keep up for even the most seasoned SEO professionals. More so to those who are still new to SEO.Out of the many factors to consider, which one is really essential for ranking brand new content?After all, links are a non-factor when new content is published – because they haven’t earned any links yet.Without links, how can Google rank content? Why is it easier for new content to rank better on some … [Read more...] about Which Signal Is Most Important When Ranking New Content? [POLL]
By Amanda Geisler / March 20, 2018 Google Analytics Google Analytics gives us a lot of valuable metrics, and we can even create our own custom metrics and calculated metrics. These metrics will vary by site type and job title. Let’s take a look at which metrics are most important by type and what they can tell you about a website. Most companies can be classified as an ecommerce, lead generation, or content site. Each of these site types are very different, so metrics we use to report on these websites will vary. Ecommerce Ecommerce websites are typically the easiest to report. The goal is clear: increase how much and how often your users are spending. In addition to metrics like sessions and pageviews, we often look at ecommerce conversion rate and average order value as KPIs. These metrics are important for benchmarking and goal setting: Revenue Per Visit (Calculated Metric) Revenue per visit (RPV) can easily be calculated by dividing revenue by sessions, or multiplying … [Read more...] about What Are the Most Important Google Analytics Metrics?