I just survived another garage sale that my wife, Irma, has put on. That's three in the last six years. While I absolutely hate them, I do enjoy the end result which is some cash in her pocket (or purse) and a house that is less cluttered. During this one (which I hope is out last), I started to think how a successful garage sale is a lot like a successful search marketing effort. Likewise a garage sale that performs poorly can be compared to a search marketing effort that delivers a poor ROI. My wife has always had very successful sales which has been the result of a lot of hard work. This includes thorough preparation, setting up the environment up so it is comfortable for customers, advertising the sale to draw people in and then properly running it. I compared my wife's sale to our neighbor's, who by complete coincidence during this last one, was having hers at the same time. It was apparent that her preparation, set up and actual running of the sale could not even compete … [Read more...] about Search Engine Marketing and Garage Sales
Craigslist search engines
Those facts are widely cited, but fewer marketers are aware that at least a third of all searches conducted are from query terms unique to each search engine, such as Bing or Google. (According to Microsoft’s, my employer’s, internal research.) Why All These Unique Queries? There are more than 7.3 billion people on this planet — each one of them unique. While those that are online often have popular searches, such as “Facebook” or “Craigslist,” in common, they also have millions of ways to uniquely express their needs to search engines. For example, if we both had a water pipe burst, you may search for “plumber” while I may search for “fix water leak.” Custom comScore research from December 2015 indicates that 60 million US users exclusively use Bing. Since these people have certain demographic and psychographic characteristics, according to our data, some use different terms from those who use Google or other engines. … [Read more...] about Why Copying Campaigns Between Search Engines Misses Opportunities
Usually over lunch a business owner turns to me and says something like, I came here to learn more about all this search engine stuff and what I learned is that I need to hire somebody to do this, but how do I do that? Or, how did you get your job? This has happened enough times that I thought it would serve well for me and those looking to hire SEM staff to put my advice in writing! The Timeless In-House Or Agency Debate Whether to outsource search marketing to an agency or hire to manage in-house is a debate as old as search engine marketing itself. Opinions on this vary, and I invite you to share yours in the comments, but here is mine. If your company has a small staff and isn’t looking to increase that and manage a marketing person, then hiring a consultant or an agency may be the way to go. If you are looking to grow the business in terms of staff, or open to it, then consider hiring in-house, as often as search marketing programs mature and become more a core part of a … [Read more...] about How To Hire A Great In-House Search Engine Marketer (Or Not)
Move over Google, Yahoo, and Bing; blended results or not, personalized search, Twitter results and OneBoxes … you guys are just too predictable for this article. There’s a new breed of search engines out there, and they’re letting users search and find some utterly crazy stuff. And by “crazy,” I mean a lot of things: unique, cool, awesome, and downright strange. Sometimes all of the above. A search engine that lets you find (and buy) discontinued soda pop? Check. A search engine that helps you find cheap Amazon.com items so you can get free shipping? Sure! A search engine to locate misspelled eBay and Craigslist items? Got one of those, too. Looking for dead zones in cellular coverage? Read on. Call ’em what you want: strange, cool, unusual, bizarre, you name it. These aren’t your traditional search engines, that’s for sure. Here’s a list of 8 of what we think are the crazy-coolest search engines on the web. (Oh, and with a bonus … [Read more...] about 8 Crazy-Cool Search Engines You Should Know
The update version of Web2 0 blogs is Web 3.0 blogs. another name of Web 2.0 is internet 2.0 or web 3.0 is Internet 3.0. Now I am going to share the web 3.0 sites list (Updated). Web 3.0 sites are assist to increase your site ranking in search engine. Web 3.0 sites are offering do-follow backlink for your website. Presently Google search engine is given value of web 3.0 website. Web 3.0 sites are support to increase the referral traffic and page view of your website or blog. Use web 3.0 sites for social media and video sharing sites to increase the high PR backlink and traffic. So find the below Web 3.0 sites list which is help to better ranking and better revenue for your business. I suggest you to use Internet 2.0 sites for routine basis for your website promotion. You can get advance result from web 3.0 sites contrast other content sharing doings such as Article submission, blog commenting, article submission, press release submission, guest posting and micro blogging. Now I … [Read more...] about Top 50 Web 3.0 Sites list for fast search engine index.