With the abundance of graphic and web designers, not to mention prefab templates, there is really no reason why a site should not be aesthetically pleasing. It is a reflection of what kind of business you are. A poorly designed site may paint a picture in the user's mind that just like your site, your business is … [Read more...] about Search Engine Marketing and Garage Sales
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This translates to tens of millions of clicks on Bing that savvy marketers are able to capitalize on — but it means that each engine requires a unique approach to campaign optimization. If advertisers are either not using Bing or assume that a mirror image of their campaigns on Google would optimize their results on Bing (or vice versa), they are missing out on these opportunities. … [Read more...] about Why Copying Campaigns Between Search Engines Misses Opportunities
Strong Excel or Google spreadsheet skills are a must. I don’t know any search engine marketer who doesn’t use a whole lot of Excel when managing search engine marketing. Reports, bulk upload sheets for changes, bid management and more are all Excel driven. Additionally, the reports are only as useful as the person looking at them, so analytical skills are critical. Several successful search engine marketers have backgrounds in economics, physics or other highly data driven, analytical fields. … [Read more...] about How To Hire A Great In-House Search Engine Marketer (Or Not)
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about 8 Crazy-Cool Search Engines You Should Know
What are the benefits from Web 3.0 sites? … [Read more...] about Top 50 Web 3.0 Sites list for fast search engine index.