Since Google starting showing video carousels in the desktop results again, Google seems to have been showing way more videos in search than in the past. So much so, I've been seeing SEOs asking about how they can stop Google from showing these video carousels and video thumbnails in the search results for their brands.Here is what a video carousel may look like:They are now showing up for a lot more queries.That being said, one webmaster said a video is showing up in search based on the web site having a video in their background. He asked how can he get Google to stop showing the video in the search results. John Mueller of Google responded on Twitter saying he should disallow crawling of the video and it wil eventually go away. You can also submit a video sitemap for it and specify an expiration date in the past, he said. Here are those tweets: Are you liking the video carousels in the search results?Forum discussion at Twitter. … [Read more...] about Unwanted Video Showing In Google Search Results?
Crawling google search results
As Barry noted earlier, Matt Cutts, keeper of all things webspam and webmaster for Google, is reviving his video series. This new set is on the official Google Webmaster Central blog, rather than his personal site, and so far, don’t seem to feature either of his cats. But even cat-free, they are a welcome addition to the arsenal of information piling up at Webmaster Central. The first in the series is about the anatomy of a search result. He provides tips for crafting a search result that compels searchers to click through, but in true Matt fashion, he couches his suggestions in non-committal phrases like “the majority of the time” and “you as the webmaster have a great deal of control.” Even though his tips don’t guarantee that your page will show up exactly as you would like, as a webmaster, you may as well provide all of the input to Google that is available to you. TitleGenerally, this comes from the title tag on the page. Matt hints that you … [Read more...] about The Anatomy Of A Google Search Result
Years ago, on a planet far far away, people used to optimize for keyword density. But as relevancy algorithms have improved people have moved away from keyword density and toward keyword diversity. Covering a broader net of closely related keywords on your pages yields a better chance to rank for some of the billions of unique keywords searched for each month. One of my favorite keyword research tools to use before hitting the publish button is the Google search results. At a glance, you can quickly see: related keywords people search for related keywords competitors are optimizing for related keywords Google likes Google Suggest Google Suggest automatically tries to complete search queries to list other keywords that people search for which contain those keywords. Notice on how the following 2 images there are some relevant patterns amongst the keywords. These are likely good keywords to… include in your page title, OR include in your page copy, OR use as inspiration when … [Read more...] about 3 Ways To Use Google’s Search Results For Keyword Research
In the last few days, several noticed that the Google Toolbar PageRank value for www.twitter.com had plummeted to 0 (it’s now back to its previous 9). Was Google punishing Twitter for how things went down with the feed expiration that temporarily derailed Google’s Realtime search efforts? Nah, Twitter’s website has just been suffering from technical infrastructure issues that are hindering Google’s ability to crawl and index it now that Google is relying on that crawl vs. a direct API feed. This is a great example of how technical infrastructure can make a huge impact in search results and the issues Twitter are experiencing are common to large sites. A Google spokesperson told us: “Recently Twitter has been making various changes to its robots.txt file and HTTP status codes. These changes temporarily resulted in unusual url canonicalization for Twitter by our algorithms. The canonical urls have started to settle down, and we’ve pushed a refresh of … [Read more...] about How Twitter’s Technical Infrastructure Issues Are Impacting Google Search Results
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by Bing’s robots.txt file. They were coming from www.bing.com/entities/search. This pattern is not blocked, which is how the related URLs ended up indexed by Google. As for why those URLs are no longer indexed? Google may have noticed and pulled them. But what are these /entities URLs? They seem to be a hybrid of map results and search results. Take a look, for instance, at this Bing search for [cable television seattle]. The first few listings (after the ads) are web results, with a map on the right. The link to “cable television” (circled above) is to an /entities page. Scrolling down below the fold are local listings and a link to “see all business listings”, also a … [Read more...] about The Curious Case Of Bing Search Results In Google Search Results