This article aims to provide valuable information that will help small business owners to leverage the benefits of launching their business online. Is it really easy for them to handle their business and online stuff together? Well… I would say it’s not that easy, though it’s not that much harder as well! Starting a local business and expecting local customers from offline marketing techniques like word of mouth publicity, local daily ads and other offline stuff is understandable but running your business online and targeting customers and sales on the web is another thing and it requires special tactics. I am going to explain some of those tactics in this article that will give you immense knowledge, confidence and determination to get started with your business online. Steps to put your business online: The foremost step is to have a neat and clean website depicting your business specifications and services. Many a times I have seen people giving not much … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
Create a classified website
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it on their website or share it across social media. In reality, it doesn’t always pan out like this. I speak with tons of business owners that say the same thing to me: “Matt, we’re creating a load of articles on our company blog, but nobody seems to read them, never mind link to them!” If you’re one of the many business owners in this position, don’t worry. You’re not alone. More importantly, I’ve got some pointers for you on how you can rethink your content strategy to not only build links, but to also build a community around your brand. For me, community building is far more powerful than link building alone. Realistically, … [Read more...] about How To Get Your Content Linked To From Top-Tier Websites
Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner. This begins with careful analysis of the ground realities, and then moves on to technical nuances, as we will soon see. Analysis – The Bedrock Of Strategic SEO Every business exists to serve a marketplace while working towards a purpose. Gaining clarity on these core elements underlies every strategic SEO initiative. What is the purpose towards which your business is moving? With this clearly defined, it is easy to measure the impact every step of your website design has upon it, and intelligently plan the entire process for best results. To identify your ideal keywords, and guess at the intent behind them, you must intimately understand your target users and how they fit into the broader target market that your business is trying to reach. Armed with this knowledge, you can then set goals for what your website visitor will do on each section of … [Read more...] about Strategic SEO & Website Design
There are many things that categorize a Made for SEO website. Large scale sites are prone to fall into this trap, because their scale often has them already competing for a large number of search terms across their many pages. Some of the biggest factors that mark a Made-for -SEO Site are: Thin slicing on search phrases – i.e. pages on the site which are not very distinct from each other, but which were created so they could each compete for minor variations of similar search phrases. Many large sites have this problem. The question that needs to be answered for every page is why does it need to exist, given the other pages already on the site? Capturing additional search traffic is not the right answer! Pages created for products not sold on the site – where the intent is to cross sell the visitors on a different product. This is again a problem that some large scale sites have. Lack of any real added value content – for example a site that has no distinguishing … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap
Ironically, the trade group that created the Cyber Monday concept had its own CyberMonday.com site lost in cyberspace this week. Lost, that is, if you tried to use Bing to find it. The site, along with some Black Friday deals sites, have been deliberately dropped from Bing as being too “thin” in content. Bing’s Version Of The Google Panda Update If “thin is bad” sounds familiar, that’s because Google kicked off this trend earlier this year. The Google Panda Update was a change in how Google ranked web pages, designed to penalize pages deemed to be content-light. Google’s change didn’t remove web pages. It just meant that pages deemed thin had less chance of ranking well. In contrast, Bing’s change is more dramatic. It has completely removed some sites deemed thin from its search engine. CyberMonday.com: Loved By Google, Banned By Bing Consider the case of CyberMonday.com. The site is run by Shop.org, the digital division of the … [Read more...] about Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday