I do not think that the above mentioned points require much money and time to give a real boost to your online business. I haven’t mentioned any technicalities whatsoever such as On-Site Optimization, Search Engine Optimization, Paid Advertising and so on. Google can make things happen in two ways – simple way or the technical way! … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
Create a classified website
This is where I use Social Crawlytics (another free analysis tool) to run a report across a whole domain; it will tell me the most popular content produced and the authors behind it. If you haven’t checked this tool out before, go and do it now because it has some amazing features. It’s also great for spying on competitors. … [Read more...] about How To Get Your Content Linked To From Top-Tier Websites
That’s good reason to incorporate strategic SEO into the DNA of your website structure and information architecture, rather than trying to slap it on later like icing on a cake, when it’s too late to make any meaningful difference to the outcome. The few dollars saved on SEO consulting charges will be wasted several times over as a penalty for having an under-optimized website that leaks money in the form of abysmally low conversion rates and lost sales. … [Read more...] about Strategic SEO & Website Design
Sites that are built as Made-for-SEO Sites, such as the content farms I wrote about in The Rise and Fall of Content Farms (three+ weeks before Panda was released by Google!), are in trouble. Their only reason to exist is to get and commercialize SEO traffic, and they prioritize that over the user experience. Trust me when I tell you that this is not a place you want to be. … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap
Some pages captured in our index turn out to be pages of little or no value to users and may also have characteristics that artificially manipulate the way search and advertising systems work in order to distort their relevance relative to pages that offer more relevant information. Some of these pages include only advertisements and/or links to other websites that contain mostly ads, and no or only superficial content relevant to the subject of the search. To improve the search experience for consumers and deliver more relevant content, we might remove such pages from the index altogether, or adjust our algorithms to prioritize more useful and relevant pages in result sets. … [Read more...] about Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday