Those of you who belong to web-based communities understand that sometimes the people you converse with feel like family. It doesn’t matter if you’ll never meet them in person. We can still become attached. We will develop habits to a certain way of using the software behind a community site user interface. We know where things are and what the buttons do. We know why we come to a community and what we like about it. There’s a sense of comfort in believing that what you expect to happen will really happen. The software, the people, the user interface and the site’s performance will be the same every day. We’re confident that the reasons why we love our favorite web sites will remain intact, no matter what. … [Read more...] about Why We React Strongly When Web Sites Change
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As he, I and several others who were there stood in front of the large oil on canvas, it was clear each person was having a physical response to the painting. He named it “Nockamixon”, a place where I lived once, and had loved. Everyone shared how the painting “felt” to them. Because his art is purposely done on wall-sized canvas, the observer often feels emotionally drawn into it. They may feel a vibration around their solar plexus or enveloped by a swaying motion. Inside the raised bumps of colored oils or peeking slyly out of brush stroke or wisp of color, I could see things I loved such as dolphins, a creek where I spent time as a teenager, birds and wooded trails. … [Read more...] about Creating An Emotional Response From Your Web Site
Have you ever worked for a company where so many people and departments are involved in a web site or software application development project that it never really reaches completion? Or, if it does, it didn’t meet user expectations or hold up to what marketing and advertising claims said it would? As an end user, can you sense that behind the scenes of a web site, you can somehow feel the unity or disharmony of those involved in making it? When you scan Twitter, how do feel about some of the comments made there? Do they make any part of your body feel good or bad while reading them? Do you tense up? Do you bypass users who are always bringing you down? … [Read more...] about How Does Your Web Site Make Visitors Feel?
Crawling refers to the search engines’ fetching process, when search engine spiders follow links from web page to web page. During the crawling process, pages are not available to rank. Before pages (URLs and associated content) are added to an index, they must pass through a number of filters before they are available to rank. This second process is called indexation. Crawling precedes indexation. The index (database) is a subset of the crawl. … [Read more...] about SEO Vs. Web Site Architecture
What if the site visitor is a father at the end of his rope? He’s tired, busy, a widower and shaking with emotion as he scrolls, clicks and reads. Was the site designed for an upset Dad? If not, what could be done to create a better user experience for him? For this site visitor, the site of a healthy looking child beaming into the camera while holding a farm animal might be an emotional hook. Someone available to speak with him “now” may persuade him to call because his feelings are raw at that moment. … [Read more...] about The Biggest Web Site Usability Mistakes You Can Make