8.Let your videos speak to the audience Now a days visual communiqué is so important. And the on-site video is the most important visual tool you can use to keep clients on your website. With the approval of web videos, a new breed of opt-in forms have become popular with digital marketers. They are opt-in methods inside videos. The following screenshot shows a video with an opt-in form which pops up during the video and lets the internet user is continue watching the video after an opt-in. You can also make it mandatory to opt-in by disabling the skip this step option. The form can be organized to appear in the opening or the end of the video. … [Read more...] about 10 Powerful Ways to Convert Website Traffic Into Leads
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Measure your results against the benchmarks recorded for your established goals, but also look at trends and other metrics. You may be surprised to see the positive affects a quality content piece that’s well distributed and promoted can have on your website and online presence. … [Read more...] about Creating a Content Marketing Strategy for Your Website
As usual, the answer is, “It depends.” If you absolutely don’t have the time to build a small, four- to five-page website on a more robust platform such as a Squarespace or Yola, then you should leverage this tool. At a bare minimum, I would recommend purchasing a custom domain rather than using the default URL. … [Read more...] about Google My Business website builder SEO review
HTTP to HTTPS Migration: The Ultimate Stress-Free GuideImplementing HTTPS: Options to Consider with JR Ridley (podcast)Mistake #8: Poor internal linking and site architecture How content is organized on a site can be just as important as what the content is. Without proper organization, users can struggle to surf a website successfully and search engines have a difficult time determining which pages are considered most important. Making sure your most important pages are structured to be easy to find, by listing them in your navigation, for example, is a good user experience and will help those pages perform better. … [Read more...] about 8 Common Website Mistakes Revealed Via Content Audits
Link-building is about understanding the website you’re representing. You know why they’re valuable, and why they’re worth linking to. You also know and understand the target website, and their audience. You know why it’s valuable for them to link to your client. Then you contact them and specifically outline both why your client’s website has value, and why it helps their site or audience to link to your client. … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?