Also critical from both a business and search perspective is ensuring that contact information posted on the website is consistent with what appears on Google Places and other local business listings and review sites (like Yelp and YP.com). It’s worth investing the time to update these listings with everything from website address to store business hours. This will not only ensure that customers receive the right information when they search for your business, but it will also raise the credibility of your business’ listings in search. … [Read more...] about 8 Keys To A Successful Local Business Website
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92% of consumers now read online reviews 40% of consumers form an opinion by reading just 1-3 reviews Star rating is #1 factor used by consumers to judge a business 44% say a review must be written within 1 month to be relevant Only 13% of consumers consider using a business that has a 1 or 2-star rating 68% say positive reviews make them trust a local business more … [Read more...] about Double Website Revenue With 0% Traffic Increase
For your shoppers’ convenience, you need to make sure that you’re easy to find if and when customers have questions that are not addressed on the site. Not only do you need to have a strong contact us page, but you also need to make sure it’s easy to find. … [Read more...] about 7 Ways to Create Customer Service Content
In addition, if you start talking about different topics, most readers will stop reading your emails. They’ve learned what you have to offer about topic “A” and that’s what they wanted. They didn’t ask to learn about topic “B”, which is why they are no longer interested. … [Read more...] about A Step-by-Step Guide to Creating an Autoresponder
Every website has multiple opportunities to make the information and content they offer easier for users to read and search engines to index. One of the most effective methods is effectively using Schema to mark up their pages. This can increase click-through rates, improve local search success, and make your website more trusted—-maximizing conversion potential. … [Read more...] about What Website Components Should Have Schema?