Conversion testing is the holy grail of ROI on the Internet. Every day, more of our customers start picking up their phones, asking what new test we are planning for their website. Or may that be a result of sales people “incidentally” dropping Conversion Optimization and in doing so, providing the big eye-opener to customers? For whatever reason you get asked, there’s always a test you can simply roll out: Optimize your shopping cart. Optimizing your Shopping Cart is a very nice and clean way of starting your conversion optimization process. It’s where the customer has done everything on your website you wanted him to do. It’s where they are screaming to give you their money. Hence, it’s where you can make very quick wins on improving the ROI on your website. In my opinion, I’ve seen a lot of conversion processes held up by questioning yourself if you have the data in your analytics or adwords account to start such a test. Now don’t get … [Read more...] about Want Quick Money? Improve Your Shopping Cart!
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Websites are like cars. Sometimes they may look fast; they may have all the bells and whistles—but they still get left in the dust at the starting line. When it comes to performance, what you have under the hood is as important, if not more important, than the framework surrounding it. A well-designed website with expertly crafted SEO will outperform a site that has the looks of a Ferrari but the functionality of a go-cart every time. Here are some tips to ensure that your website races laps around the competition—and looks good doing it. Hire the Right Experts If you want a website that delivers both an excellent look and great SEO rankings, you need to find a web design firm that understands the importance of both. After all, you wouldn’t go to a body shop to get your transmission replaced, right? So take the time to find an agency that specializes in the task at hand. Too many developers take a purely design-driven approach to creating a new website, resulting in … [Read more...] about Why Website SEO Trumps Design Every Time
Shopping cart abandonment has become one of the major concerns for many online business owners. In accordance with various reputable industry researches, like those by Internet Retailer, Baymard, Forrester, etc., the average shopping cart abandonment rate has risen to almost 70% for the last 3-4 years. The most crucial consequences of this negative tendency are missed income opportunities, significantly decreased online sale volumes and customer satisfaction rates, which may turn to be fatal for any online venture. Below I’m going speak about some crucial factors making online shoppers abandon their carts as well to provide useful tips on how to stop this negative tendency in your particular case. Complicated and Confusing Checkout Process As many online shoppers confess, the most annoying factor making them leave their carts is the multi-step and confusing checkout process. It’s rather obvious that modern consumers opt to switch to online shopping in their hope for much … [Read more...] about Getting Past Abandoned Shopping Carts
With Black Friday and Cyber Monday over, the holiday season is now in full swing. Which means it is the perfect time for small businesses to make sure they’re not falling prey to “shopping cart abandonment.” Did you know that 75% of online purchases (or “almost” purchases) get abandoned? But worry not: I’ve put together a list of SEO tips to make sure your consumers’ carts go all the way through the checkout line this holiday season. Read on to find out how you can improve your business’s SEO and combat shopping cart abandonment rates. Don’t Forget About Calls-to-action and Urgency Just because a customer has put something in their cart doesn’t mean you shouldn’t still be targeting them with strong calls-to-action. In fact, it’s this skewed logic that often leads to shopping cart abandonment. A checkout page is a great place to include a CTA as it reinforces the customer’s desire to make a purchase. In fact, … [Read more...] about Avoid Shopping Cart Abandonment with Better SEO This Holiday Season
It takes much more than just building a website for your business to see leads, conversions, and growth. You need to strategize and think about the best way to attract your target audience. Your audience knows the service or product they need. They just want to trust your brand. How are you going to speak to your customers? How are you going to let your voice be heard? It starts by putting yourself in your buyer’s shoes. Show your audience you understand what they are looking for, and write content that resonates. Speak the language of your customers, share your passion for your brand. Create objectives and formulate each page of your website with that objective in mind. Your top objective is to generate traffic and leads from your website, but as more and more content fills up your site, the objective alters slightly. Now, you want to increase your sales, show you are a trusted name in your industry, and create shareable content that is worthy of linking back to your site. … [Read more...] about 5 Analytical Tools to Leverage Your Website