Don’t Forget About Calls-to-action and Urgency Just because a customer has put something in their cart doesn’t mean you shouldn’t still be targeting them with strong calls-to-action. In fact, it’s this skewed logic that often leads to shopping cart abandonment. A checkout page is a great place to include a CTA as it reinforces the customer’s desire to make a purchase. In fact, if they’re on the fence, it might be enough to push them over to make a conversion. Just make sure your CTAs are clear and consistent with the rest of the marketing on your site. … [Read more...] about Avoid Shopping Cart Abandonment with Better SEO This Holiday Season
Create shopping cart website
A study by Forrester analyzed many online stores all over the Global ecommerce market and found out that almost a half of online shoppers abandon their carts because of large shipping expenses. Indeed, shipping is one of the most crucial factors in shopper purchase-making decisions. Encourage your customers to buy more products by offering them totally free shipping (make sure that this option is visible enough on most of your web store pages). Various other studies also state that ecommerce websites offering free shipping enjoy dramatically higher customer satisfaction rates. … [Read more...] about Getting Past Abandoned Shopping Carts
Still, if you’re at the start of a conversion process, is there really any better starting point for optimizing your conversion rate? I still fully encourage you to look into analytics, check for pages with high bounce rates or low goal completions. But when it comes to setting up a conversion test, there’s also the mentality of just doing it! … [Read more...] about Want Quick Money? Improve Your Shopping Cart!
Next, gather which pages were shared on social platforms, amount of clicks and page views, page load speed, and buyer personas. After gathering, provide the user experience your visitors are looking for by analyzing click path data. These kinds of metrics open a window that offers unique campaign assessment so you can better understand how your website is performing. … [Read more...] about 5 Analytical Tools to Leverage Your Website
Ask about SEO and the role of the site within your larger marketing strategy not only as you’re interviewing potential developers, but also as part of each and every decision during the development process. This more hands-on approach is certainly more time-consuming, and it may mean that your site takes longer to build. But wouldn’t you prefer a delayed timetable now over a website that doesn’t meet your marketing goals? … [Read more...] about Why Website SEO Trumps Design Every Time