Whenever you see a change to an application’s functionality, a site redesign or the removal of a function or task, you’ll most likely see a reaction. A complete redesign may require us to re-learn the entire user interface. In some cases the site was re-built so well that the learning curve doesn’t exist and the user experience is vastly improved. Those changes are great and we like them. What causes us to fear redesigns are past experiences. How many times did Yahoo! change its homepage? Whenever Google tries to put anything new on its homepage, world reaction is instant outrage. Amazon never looks the same from month to month. Even something as simple as Twitter rolled out new functionality to tick off their user base. … [Read more...] about Why We React Strongly When Web Sites Change
Create your own web site
After listening to him explain his plans, I told him a little about how we try to do this with web sites. In our web designs, we want to select colors that will make an emotional connection with our site visitors. We have different sets of mental models to be concerned about, such as a web site for medical professionals or a site for machine parts supplies. One site I finished working with created a wonderful relaxing environment simply by its use of pastel blues and wide open white “gutters” placed between blocks of elements. Those elements contained call to action prompts with more gentle colors and touches of beveled edges rather than a harsh thick button edge. It still needed more work with the use of images, based on some research regarding babies’ faces, but for a site designed to connect nannies with families, it is quite pleasant to browse and run searches from. … [Read more...] about Creating An Emotional Response From Your Web Site
For months now I’ve been tackling the theory that our online behavior and the actions we take after visiting a web site are somehow tied to, or dependent on, unseen energy forces. It’s not unlike how we physically feel when we’re exposed to people, environments or situations. I became very interested in health sites and whether or not they accurately targeted visitors and consumers arriving in various emotional or mental states. In fact, any product, service and brand created to benefit a human has an enormous job attempting to meet the needs of what may be thousands of different types of users. … [Read more...] about How Does Your Web Site Make Visitors Feel?
Crawling refers to the search engines’ fetching process, when search engine spiders follow links from web page to web page. During the crawling process, pages are not available to rank. Before pages (URLs and associated content) are added to an index, they must pass through a number of filters before they are available to rank. This second process is called indexation. Crawling precedes indexation. The index (database) is a subset of the crawl. … [Read more...] about SEO Vs. Web Site Architecture
Consideration for your web site visitors’ emotional state may be vital for your web site. While testing a web site recently for a young adult rehabilitation center, I was pleased to find their content was written in a warm, caring way. The colors were soothing pastels. The pictures showed happy clients. Unfortunately, their content was all about the center and types of therapy. It was long winded, requiring time to read and digest. What wasn’t addressed with bullet point details on the homepage was proof of their claims to calm fears and concerns over ethics. Were there case studies or testimonials? Could a parent talk to other parents who sent a child there? … [Read more...] about The Biggest Web Site Usability Mistakes You Can Make