Those of you who belong to web-based communities understand that sometimes the people you converse with feel like family. It doesn’t matter if you’ll never meet them in person. We can still become attached. We will develop habits to a certain way of using the software behind a community site user interface. We know where things are and what the buttons do. We know why we come to a community and what we like about it. There’s a sense of comfort in believing that what you expect to happen will really happen. The software, the people, the user interface and the site’s performance will be the same every day. We’re confident that the reasons why we love our favorite web sites will remain intact, no matter what. … [Read more...] about Why We React Strongly When Web Sites Change
Created a web site
After listening to him explain his plans, I told him a little about how we try to do this with web sites. In our web designs, we want to select colors that will make an emotional connection with our site visitors. We have different sets of mental models to be concerned about, such as a web site for medical professionals or a site for machine parts supplies. One site I finished working with created a wonderful relaxing environment simply by its use of pastel blues and wide open white “gutters” placed between blocks of elements. Those elements contained call to action prompts with more gentle colors and touches of beveled edges rather than a harsh thick button edge. It still needed more work with the use of images, based on some research regarding babies’ faces, but for a site designed to connect nannies with families, it is quite pleasant to browse and run searches from. … [Read more...] about Creating An Emotional Response From Your Web Site
For months now I’ve been tackling the theory that our online behavior and the actions we take after visiting a web site are somehow tied to, or dependent on, unseen energy forces. It’s not unlike how we physically feel when we’re exposed to people, environments or situations. I became very interested in health sites and whether or not they accurately targeted visitors and consumers arriving in various emotional or mental states. In fact, any product, service and brand created to benefit a human has an enormous job attempting to meet the needs of what may be thousands of different types of users. … [Read more...] about How Does Your Web Site Make Visitors Feel?
When I read those definitions, I do not see any references to crawlability, indexation or PageRank. What I do see are references to usability and findability. Website usability is task-oriented. Through usability testing, usability professionals measure how well users can accomplish specific tasks on a website with efficiency and a high level of satisfaction. Findability refers to both querying and browsing behaviors. (Please check out Moreville’s site, findability.org for his definition and interpretations of findability). … [Read more...] about SEO Vs. Web Site Architecture
What if the site visitor is a father at the end of his rope? He’s tired, busy, a widower and shaking with emotion as he scrolls, clicks and reads. Was the site designed for an upset Dad? If not, what could be done to create a better user experience for him? For this site visitor, the site of a healthy looking child beaming into the camera while holding a farm animal might be an emotional hook. Someone available to speak with him “now” may persuade him to call because his feelings are raw at that moment. … [Read more...] about The Biggest Web Site Usability Mistakes You Can Make