While removing the ability to vote upset some members, far more were displeased that their articles would be reviewed by moderators first, before being added to the site. This is interesting because of the target user base. Their mental model is of someone who might be a regular at Sphinn and is an independent thinking, competitive search engine marketer. Among those are a fair share of manipulative folks as well as those who reject any hint of authority. A huge number of these folks stopped using Sphinn over the years or lurked instead of being involved. McGee pointed out that “the pendulum has been swinging toward more editorial content for a long time now,” rather than being a community-submission based site. … [Read more...] about Why We React Strongly When Web Sites Change
Creating a web site
As he, I and several others who were there stood in front of the large oil on canvas, it was clear each person was having a physical response to the painting. He named it “Nockamixon”, a place where I lived once, and had loved. Everyone shared how the painting “felt” to them. Because his art is purposely done on wall-sized canvas, the observer often feels emotionally drawn into it. They may feel a vibration around their solar plexus or enveloped by a swaying motion. Inside the raised bumps of colored oils or peeking slyly out of brush stroke or wisp of color, I could see things I loved such as dolphins, a creek where I spent time as a teenager, birds and wooded trails. … [Read more...] about Creating An Emotional Response From Your Web Site
Some people have extra senses that you may not be aware of, and you should, because they are also visiting your web site. Do you know someone who is sensitive enough to identify electrical shifts in someone’s body? There are people who can “taste” colors (a phenomenon known as synthesesia) and those who hear sounds the majority of us don’t catch. When you stop to consider how unique we are and what our uniqueness brings to the table with designing and marketing web sites, is it any wonder we sometimes feel helpless when we see a drop in conversions? … [Read more...] about How Does Your Web Site Make Visitors Feel?
So why the disconnect? In my opinion, we SEO professionals have our industry jargon and tend to forget that people outide our industry do not understand our interpretations of words like indexation and PageRank. Likewise, information architects have their own industry jargon as well. For both groups to provide a better user experience, we should try to understand each other and possibly come up with a common vocabulary. This post is about the different interpretations of the phrase information architecture. Let’s begin with the people who deal with information architecture on a daily basis. … [Read more...] about SEO Vs. Web Site Architecture
A good real estate agent will bring potential buyers to a house and encourage them to turn on the water faucets, open closets, and help them visualize 50 people in the family room at Uncle Frank’s birthday party. What if you move in, get arthritis and can’t manage stairs anymore? The value proposition is not just about features and price. It’s about what benefit someone will get by purchasing your service, buying your products or experiencing your online tools. In addition, try to help visitors plan ahead and make logical choices rather than purposely pushing them into a revenue stream that will only benefit you in the long run. Why? Word of mouth marketing, the “long tail”, customer satisfaction and brand management. … [Read more...] about The Biggest Web Site Usability Mistakes You Can Make