Your Competitors & Conversion to Sale – When leads are cheaper via a hub than via PPC, it is most likely because the leads are being sold to multiple parties. You may pay only $20 per lead, but your competitors may be paying the same amount, for the same leads. Now you are in a definite bidding for the leads coming through this channel. Targeted Messaging Control – The hub may provide some very detailed screening questions that users have to fill out before being allowed to submit their request, but those questions may not beyourquestions. Without control over your messaging (on the hub and by bringing them to your Landing Pages), the quality of the leads may be less. … [Read more...] about B2B Hubs Or PPC? Are All Leads Created Equal?
Creating a website what to consider
Hidden Costs Most website builders don’t allow for custom features under that free or low-cost banner. In general, most of them offer the low-cost option, but if you want custom features it’s going to cost you. One website builder told us that it would cost $160 per hour (with a half hour mandatory) to make changes to the site. So, while the builder itself was a fairly good price, the cost of changes was prohibitive. A five-minute necessary change cost our client $80. … [Read more...] about The Case Against Website Builders (Why We Build WordPress)
SEO experts use keyword data to identify patterns in how people search and what topics they’re searching for. By arming UX designers with this real life user data – information directly from the people whom the web experience will serve – two things happen… … [Read more...] about Four benefits of aligning SEO and UX when building your website
Takeaway In fact, by the time you understand that you need to create a digital marketing strategy, you’re already closer to your goals. … [Read more...] about How to create an effective digital marketing strategy
You can also give away a complementary service. If you are selling kitchen cabinets, offering a free design service could give you an edge over the competition. Many online business card printers offer a free template for DIY design. Some digital marketing companies offer a free SEO report. Is there an opportunity for you to give away a service that could lead to a sale? … [Read more...] about Double Website Revenue With 0% Traffic Increase