Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. PPC campaigns provide control through match types, negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword. It is possible to integrate your CRM system with contact form submissions (or sales transactions) and associate the keyword with the transaction. This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. … [Read more...] about B2B Hubs Or PPC? Are All Leads Created Equal?
Creating a website what to consider
Can’t afford to hire someone to build your website Don’t want/can’t afford a designer Don’t know code Are building a website as a hobby Want to build a website today! Plan on moving in the future If you fall under one of the choices above, more power to you. Website builders are right up your alley. However, if you are serious about building an online business with all that entails and you’re considering a website builder, I strongly suggest you reconsider. Here’s why. … [Read more...] about The Case Against Website Builders (Why We Build WordPress)
For example, a user who clicks on a link expects to go somewhere new and discover more information that they care about. They’re not eager to check out your error page, and they don’t have the patience to figure out where the real content is that they were seeking. … [Read more...] about Four benefits of aligning SEO and UX when building your website
There’s no need to measure the actions that do not bring you closer to your goals, which means that you should focus on the metrics that can help you understand whether your plan is closer to be successful. This may even lead to a confusion, or a misinterpretation of what is considered as successful measurement, leading to wrong conclusions. … [Read more...] about How to create an effective digital marketing strategy
Explain what problem or situation was solved or improved (Example: Sales doubled). Explain what happened to arrive at the desired outcome (Example: As soon as the widget was installed the phone began to ring.) Emphasize benefits (Example: The stain disappeared) over features (Contains 27% phosphate). Discuss how your product or service performed versus a competitor. (Example: 25% more effective). Bonus: Up the ante with audio or video testimonials for maximum effect. … [Read more...] about Double Website Revenue With 0% Traffic Increase