Once a customer has made it to the checkout page, you don’t want to scare them away by asking them to fill out a bunch of forms, subscribe to your email list, list their product preferences, etc. Including too many steps in checkout is a good way to encourage consumers to abandon their shopping carts. Instead, make sure it’s quick and easy to give shipping information (definitely give them the option to save a profile for future purchases), consider adding a “checkout as guest.” … [Read more...] about Avoid Shopping Cart Abandonment with Better SEO This Holiday Season
Creating shopping cart website
Hidden Terms and Fees Quite often, I encounter online stores that try to hide additional fees and charges behind various options, like specific shipping terms, sale taxes, extra service costs and many others. Unfortunately, many online retailers fail to realize that today consumers have already a long and vast enough web shopping experience to reveal all these hidden fees and terms. The more surprise charges they encounter while checking out, the higher chances are that they will abandon their carts in a blink of an eye, with no intention to get back ever. … [Read more...] about Getting Past Abandoned Shopping Carts
Still, if you’re at the start of a conversion process, is there really any better starting point for optimizing your conversion rate? I still fully encourage you to look into analytics, check for pages with high bounce rates or low goal completions. But when it comes to setting up a conversion test, there’s also the mentality of just doing it! … [Read more...] about Want Quick Money? Improve Your Shopping Cart!
Flow Reports Similar to click path analysis, you can easily track how your audience is navigating your site through flow reporting. A step by step flow will allow you to watch the path of your visitors as they make their way through your site and see any roadblocks or detours to help identify issues with content or usability. … [Read more...] about 5 Analytical Tools to Leverage Your Website
Stay in the Driver’s Seat If you’ve ever been involved in the building of a website before, you may have noticed that website developers can sometimes have an unexpected amount of influence over the process. Business owners too often come in with less than adequate information, leading them to “trust the expert” over and over again, regardless of whether they actually should. Next thing you know, your corporate identity and messaging can be much more the product of a designer’s whims and personal tastes than any actual, data-based strategy. … [Read more...] about Why Website SEO Trumps Design Every Time