While removing the ability to vote upset some members, far more were displeased that their articles would be reviewed by moderators first, before being added to the site. This is interesting because of the target user base. Their mental model is of someone who might be a regular at Sphinn and is an independent thinking, competitive search engine marketer. Among those are a fair share of manipulative folks as well as those who reject any hint of authority. A huge number of these folks stopped using Sphinn over the years or lurked instead of being involved. McGee pointed out that “the pendulum has been swinging toward more editorial content for a long time now,” rather than being a community-submission based site. … [Read more...] about Why We React Strongly When Web Sites Change
Creating web sites
As he, I and several others who were there stood in front of the large oil on canvas, it was clear each person was having a physical response to the painting. He named it “Nockamixon”, a place where I lived once, and had loved. Everyone shared how the painting “felt” to them. Because his art is purposely done on wall-sized canvas, the observer often feels emotionally drawn into it. They may feel a vibration around their solar plexus or enveloped by a swaying motion. Inside the raised bumps of colored oils or peeking slyly out of brush stroke or wisp of color, I could see things I loved such as dolphins, a creek where I spent time as a teenager, birds and wooded trails. … [Read more...] about Creating An Emotional Response From Your Web Site
For months now I’ve been tackling the theory that our online behavior and the actions we take after visiting a web site are somehow tied to, or dependent on, unseen energy forces. It’s not unlike how we physically feel when we’re exposed to people, environments or situations. I became very interested in health sites and whether or not they accurately targeted visitors and consumers arriving in various emotional or mental states. In fact, any product, service and brand created to benefit a human has an enormous job attempting to meet the needs of what may be thousands of different types of users. … [Read more...] about How Does Your Web Site Make Visitors Feel?
When I read those definitions, I do not see any references to crawlability, indexation or PageRank. What I do see are references to usability and findability. Website usability is task-oriented. Through usability testing, usability professionals measure how well users can accomplish specific tasks on a website with efficiency and a high level of satisfaction. Findability refers to both querying and browsing behaviors. (Please check out Moreville’s site, findability.org for his definition and interpretations of findability). … [Read more...] about SEO Vs. Web Site Architecture
Consideration for your web site visitors’ emotional state may be vital for your web site. While testing a web site recently for a young adult rehabilitation center, I was pleased to find their content was written in a warm, caring way. The colors were soothing pastels. The pictures showed happy clients. Unfortunately, their content was all about the center and types of therapy. It was long winded, requiring time to read and digest. What wasn’t addressed with bullet point details on the homepage was proof of their claims to calm fears and concerns over ethics. Were there case studies or testimonials? Could a parent talk to other parents who sent a child there? … [Read more...] about The Biggest Web Site Usability Mistakes You Can Make