In making a case for offline sales, the report finds retailers that combine their offline and online data can apply over four times as much sales data to optimize their marketing efforts. … [Read more...] about Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]
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DG: Sales still drive a lot of foot traffic. I still see a lot of TV advertisements like a President’s Day sale and you’re like, “I need some underwear. I should go in.” Those advertisements are still very effective for the big tentpole sales events like President’s Day, Memorial Day, Fourth of July. They bring people in to the malls for the discounts. That’s still needed and necessary. That’s not going to go away anytime in the foreseeable future. What else is needed, aside from those sales and those events? I think you need that cool factor. You have to think, “if I’m going to invest X amount of money into say, a talking robot, is it going to help people buy the product?” … [Read more...] about Pulse: Finding the Right Balance of Online and Offline in ECommerce –
We have great news for all Excel fans and users: there is now a dedicated Excel add-in for our data, which lets you export data from the Suite straight into Excel. “e4seo” enables you to process large amounts of data from our software and create individual reports without having to use a complicated workaround. And as if that wasn’t cool enough, a Searchmetrics integration in “SeoTools for Excel” is now available with the current release (version 5.2) of the add-in. … [Read more...] about Excel Add-Ins for Searchmetrics Data: Get Numbers and Dynamic Reports
With the increased levels of competition in the blogging industry particularly in the marketing sector, vlogging has become a necessity. For this reason, the type of camera used in making the Vlog sensitive. To have the best vlog, vloggers need quality cameras. Recently, a report was released ranking different cameras according to their functionality and quality as follows. … [Read more...] about How has Online Education Evolved – Things to Know about Online Education?
Content Optimization updates: Faster & clearer Since its introduction, Content Optimization has gathered growing popularity with our customers. Our latest update increases the speed of the platform and allows an even better evaluation of your data. All Searchmetrics Suite customers benefit from the improvements in this area. Along with faster performance and stability the setup details can be viewed directly on the evaluation page, with the goal of a faster overview. … [Read more...] about Extension of our research database + Growth Reporting