In today’s marketing world, most of the brands all across the globe are running a User-Generated Content Campaign in order to market their products in a better and more effective way. With the help of social media, brands are asking their customers to share their unique and creative ideas with the world. If Content Marketing is the voice of today’s marketing world, then user-generated content is the language marketers use to promote their brand. It is trustworthy and highly engaging. That is why it has assumed so much importance to generate more sales for businesses and expand their customer base. So in this article, we are going to discuss what is user-generated content, why user-generated content is so important, and top 10 examples of user-generated content to improve their overall user-engagement. Let’s get started! What is User-Generated Content? Any content that users create over the internet in the public sphere sharing their experiences with your brand … [Read more...] about Top 10 Examples Of User-Generated Content
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There is more for digital native marketers to like about social proof than just “likes.”For ecommerce brands seeking to draw clear lines and capture consumer touchpoints between social media engagement and sales, the science of “social proof” is often overlooked.By not incorporating social proof into their attribution metrics, ecommerce brands are committing several unforced errors.Generally speaking, ignoring social proof typically results in higher customer acquisition costs (CAC) and a higher rate of returns for online merchandise.What Is Social Proof? Substance, Not SmokeThe rise of mobile and social media apps have severely diminished the importance of measuring pageviews, unique website visitors, and clickthroughs. It’s the action a person takes on an interactive platform that matters most.That brings us to social proof: the validation of a site’s content, messaging, and branding through the demonstration of some action taken by a user.The … [Read more...] about 3 Ways Social Proof Boosts Customer Acquisition & ROI
No matter how significant the influence of SEO on website promotion is, content has always been in the first place for users. It is not easy to create good content, so it is not surprising that many people want to go through this stage as soon as possible. However, you cannot make too hasty decisions: if the content is incorrect, you will have to start from scratch. Many companies are confident that they need thematic reviews but do not even think about why. The problem is that many companies have a list of “required” types of content. They believe that once there is such a product, it is necessary to prepare a thematic review, a brochure, a case and, possibly, an online seminar. However, this approach is hardly advisable. It is necessary to optimize the process of producing content that meets the goals, audience, and capabilities of the company. There are hundreds of marketing strategies that you can use to promote products and services. Some can help you reach your goal … [Read more...] about How To Get More Website Traffic And Leads With Content Marketing
Do you sometimes quietly question your content team’s work? In spite of all the “good” stats they show you, there is still a nagging feeling that you might be throwing your money away? You should never be in the dark about your content’s performance. With that in mind, we decided to show you how to evaluate your content team’s work and assess the quality of their output. Why Is Content So Critical to Your Business’ Success? Take a look at the typical digital marketing strategies, and you will quickly see that content is the foundation for practically every single one of them. In fact, I don’t think you could achieve any meaningful marketing results without content today. Some quick examples: You need well-optimized pages to rank, and content assets help you acquire backlinks. Blog posts and other content-types help provide information your potential buyers are seeking, and in the process, educate and pull them closer to your brand. … [Read more...] about Bosses, Is Your Content Team Doing a Good Job?
Much like life, websites have to adapt over time. When they don't, they risk becoming stagnant, outdated, stale, and boring. As times change, so should your content. Content that was once relevant becomes irrelevant or in need of an update, old products get dumped in favor of new products, and data becomes outdated and needs to be replaced. There are any number of reasons why content needs to be changed, freshened up, or removed altogether. But rarely, if ever, do you want to throw the baby out with the bath water. Something can usually be salvaged. Previously valuable content can be made valuable again. Here are four ways you can keep good content alive, even when it's old. Keep content up to date Keeping your content up-to-date may sound like a simple task; but, the larger the site, the more difficult it is. Sites with hundreds or thousands of pages often have a lot of little hidden gems that can easily become stale or irrelevant. Over time, you see products and services change. … [Read more...] about Don’t Let Good Content Die – 4 Ways to Keep It Alive