Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Introducing The New Search Engine Land!
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Someone blogs about something a major brand is doing that seems to go against Google’s guidelines, in this case, Rap Genius That catches the attention of people who start shouting out to Google Google declares it’s aware of the issue and takes fast action, because it’s so glaring that it can’t do the usual “we prefer to handle these things algorithmically” response Site gets penalized Site returns to Google in short order … [Read more...] about Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
Are Curated Search Engines Really Useful? A curated search engine potentially has two specific advantages over a generic search using Google, Bing or Yandex. The first is it will exclude content which strictly speaking answers the query but is of low value, like the plethora of parrot posts which appear just after a Google blog post is published. It often seems that 9 out of 10 repeat the official news without adding any additional insight. … [Read more...] about New Search Engine Attrakt Focuses On Curated Content
Member Library: Two years worth of stories have been diligently categorized into topics such as Google: SEO, Google: AdWords, Search Marketing and Search Statistics — plus many of our articles also recount the history of a particular topic even further into the past. Everything we’ve written remains available to the general public. But if you want those articles organized for easy browsing and review, that’s what the Members Library provides. So want to get up to speed on a particular topic? Need a handy reference resource to what happened when and why? You won’t find a more up-to-date and comprehensive resource on the web, promise. How To Section: This is a special area of our Members Library where we have categorized stories that are particularly “How To” in nature. If you’re looking for specific advice on tips and tactics, the How To section has it. Video Content: Search Engine Land produces the SMX: Search Marketing Expo conference … [Read more...] about Search Engine Land’s New Look
10 WordPress Plugins for Business Websites 1. OptinMonster:OptinMonster, provides webmasters an easy-to-use form builder that allows them to create beautiful opt-in forms that are proven to convert. This way, abandoning website visitors can easily be converted into email subscribers. … [Read more...] about 10 Must Have WordPress Plugins for Business Websites