ARE YOU WHAT THEY ARE SAYING ABOUT YOUIt is fascinating to chat with business owners across the nation about their brand. Every business is a brand, even if a bad one. Your brand is not what you think it is, it is what your customer thinks it is, it is what your employees think it is and it is what your vendors think it is. Lots of companies clamor that their employees are their number one asset, yet are you ready to hand over your brand, what you tout in your marketing material, to your employees? Are you ready to hand your brand over to your vendors? But the group with the most influence are your customers. If they were designing your brochure, would it have the same or similar message as the one in your lobby?CREATE SOMETHING WORTH TALKING ABOUT You are creating an experience for your customer at every touch point throughout the customer life cycle. That experience, which is not owned by you, is what your brand is. In the not so distant future, all you will have to do is log onto … [Read more...] about Who Owns Your Brand?
Customer experience luxury brands
“We wanted to provide an easy way to use the Internet to build furniture,” says Smart Furniture President and CEO T.J. Gentle, “And, we wanted our customer experience to be simple and fun.” Now with more than 120 luxury furniture brands available, Smart Furniture’s primary customers are highly educated, 24 to 36-year-olds with median household incomes of $110k. They are savvy when it comes to technology and belong to the what Nielsen defines as the “Young Digerati” demographic. Before taking on the role of CEO, Gentle served as Smart Furniture’s VP of operations where he was tasked with finding reliable vendors that had the infrastructure to support Smart Furniture’s needs, while delivering the level of quality Smart Furniture’s customers expected from a luxury brand. “Working in operations, I learned that being able to please customers means meeting or exceeding their expectations,” says Gentle. Gentle believes … [Read more...] about What It Takes To Sell Luxury Online: 5 Questions With Smart Furniture CEO T.J. Gentle
Not that long ago, I shared with you “10 Marketing Campaigns From Big Brands That Won Over Reddit.” We decided to follow that up with an additional 10 brands who have found success on Reddit for a number of reasons. In short, Reddit is a popular website with an active and loyal following. However, brands remain hesitant when it comes to using Reddit as part of their marketing campaign, often because they either don’t understand the power of Reddit online or because they believe leads Reddit will not convert. To squash those fears, check out what the following 10 brands have achieved on Reddit. 1. The Economist The Economist is a weekly publication that has been operating since 1843 and has a circulation of around 1.5 million readers. Despite calling itself a “newspaper,” The Economist has done an excellent job of embracing social media and offering digital versions of its publications to keep up with the times. The publication has also taken the steps to … [Read more...] about 10 Examples of Brands Succeeding on Reddit
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll. Snapchat, Twitter, Facebook… yeah yeah, sure, alright, shut up. But still, Instagram is one of the best places for brands to experiment with short-form video, without wading through the millennial mire that is Snapchat. And now that Instagram allows you a full minute to play with, along with a choice of any image ratio, the only restraints you have are the ones caused by your own lack of imagination. That’s where we come in… These are some of the best Instagram videos from the last six months, collected to inspire and motivate you. Although if you’re only inspired by the Red Bull one, you’ll just be motivated to ring for an ambulance. Red Bull You know how back at the beginning of the 20th century when people watched the footage of the train coming … [Read more...] about 18 best branded Instagram videos of 2016 (so far)
The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging RLSA with Customer Match is only worth the effort if you have a list of customers larger than 50,000. So let’s say you do have that size database. How do you actually use RLSA with Customer Match to make the most of your re-engagement efforts? It all starts with segmentation. We’ll go into how to do that, then explain why creating a campaign for each segment is important (TL;DR: it allows you to customize messaging and landing pages). Segment your audience The first step is to smartly segment out your customer list. There are a couple of ways to do so: Use Average Order Value: Segmenting out audiences by high AOV, mid AOV, and low AOV helps determine which audiences tend to purchase our more expensive, luxury/premium type products and those who go after the cheaper items. Use … [Read more...] about RLSA and Customer Match: using smart segmentation for big wins