There’s some logic to this, as searchers looking to fill an immediate need who have an existing relationship with a relevant brand would likely head immediately to that brand’s site or type in a branded search. Searchers with an immediate need who search for a non-brand query are more likely to be “free agents” and become new-to-file customers for the brand they convert with. … [Read more...] about How New & Existing Customers Interact With Your Paid Search Ads Differently
Customer first brands
A solid branding strategy is important for any small business and should be a part of its online marketing efforts. So let’s talk first about some of the benefits of branding your website. If you’re like most small businesses you’re more concerned about selling products or services than you are in establishing a name for yourself. Why go through the effort? Simply put, branding helps sales. … [Read more...] about The Power Of Branding For Small Business, Part One
For Michelle, a lifelong athlete and avid trail runner, Athleta is the brand she turns to any time she needs something new. Michelle says in the survey, “Athleta is the one [brand] I most connect to. It’s who I am; it expresses me. I like the way it feels when it’s on. I like that it looks a little outdoorsy and active.” … [Read more...] about What makes people love the brands they love?
A blended, tactical approach to developing content marketing strategy is best: answer questions you see surface within the People Also Ask box or questions in Quora, use a tool like the Searchmetrics Content Experience, which has a Keyword Discovery feature that shows what organic listings are ranking based on a search term, the search volume and seasonality of the term. Talk to internal sales and product teams about what prospects are asking. … [Read more...] about Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum –
Limited Number – When a product is short of supply or will no longer be available once it is out of stock. Limited Time – When the product is available for a limited period of time. One-of-a Kind Specials – You can use one or both of the above-mentioned methods to create a one-of-a-kind special. Competitions – Users are often more interested in buying a product when others are also interested in buying it. This method is usually used during bids or auctions. Good examples of scarcity can be found on Groupon. It is a deal site offering huge discounts on various products and services. The website uses limited time and quantity tags, and a small hourglass image. It develops a sense of urgency and scarcity to encourage consumers to make a purchase before they miss the opportunity. … [Read more...] about 4 of the Biggest Factors That Affect Customer Purchase Decisions