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You’re just cherry-picking the 10% of cheap conversions out of the pile you would’ve gotten anyway, and looking at them in isolation. It’s all well and good to get those conversions, but you’re still basically stealing all the cheap conversions from your existing campaigns. … [Read more...] about Are remarketing lists for search ads (RLSA) the future of PPC?

Key differences between the two engines, according to the New York Times, lie in backdrop, search tools, and the amount of information offered on the immediate search page. Bing sports striking, engaging home pages, a display tool when searching for airline flights, aggregate restaurant rating badges, and more. One popular feature is its “linkfromdomain:” search term. This term allows users to see the most frequently used outgoing link from a given site. This can provide easy access to research pages or recommended sites from a trusted source. … [Read more...] about A Comprehensive List of Search Engines

Joy Hawkins is a Local SEO expert who is a part of Google's Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She is also a contributor to the Moz Local Search Ranking Factors survey. Joy currently works as a product consultant at Imprezzio Marketing in Toronto. She also loves to blog on her own time about things pertaining to Local SEO. … [Read more...] about Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack

Because we were more effectively showing the proper ads to our most relevant users, our click-through rate increased by 132 percent for the keywords in our account. While we saw an 8 percent decrease in conversion rate, the average cost per lead was cut in half. … [Read more...] about How I Saved $1M Using Negative Keyword Lists

There are a lot of technical specs for video ads and accompanying display ads, and the companion banner format is somewhat confusing because if you submit your own companion banner for display next to your in-stream video ad, its size has to be 300 x 60 pixels. If you don’t submit your own creative, Google may show an automatically generated block of related videos from your channel that is 300 x 250 pixels. There can also be display ads placed through GDN on YouTube, and those can also be the larger format. … [Read more...] about Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube