By Amanda Geisler / June 21, 2018 Ecommerce Google Analytics Google Tag Manager Whether you’re launching a new ecommerce site or migrating to Google Tag Manager, testing your Google Analytics Enhanced Ecommerce implementation is crucial to ensuring quality data. At this point, your developers should have already added the enhanced ecommerce data layer code to your site, you have your tags set up in Google Tag Manager, and you’re ready to test. Let’s walk through tools you can use and various scenarios for testing. First, let’s talk about where you should check to make sure your data is being collected properly. My colleague Dan has a blog post with great debugging tools that you can use to help with this process. As you’re testing, I recommend looking at the following: Data Layer In your browser’s console, check that the data layer values are being populated with the correct data. Make sure any monetary values are being passed as strings and are … [Read more...] about Sample Test Plan for Google Analytics Enhanced Ecommerce
Cybersource test credit card
Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly--he wants to replace your wallet. Last month, when I talked about Google's new strategy--we do everything--I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google's ambitions. Google wants to be the leading form of payments anywhere, not just online.So, how might they do that? Let me count the ways:Near Field Communication (NFC) was in the Google phone and Google wants Android support for NFC chips to give it a leg up on using your phone to pay for things in physical stores. Who wouldn't want to wave their phone at the cash register and be on their way?Google Wallet is stalking eBay's PayPal to take a piece out of the online payment market. eBay sued Google within hours of the Google Wallet announcement, so don't think this will be a quiet fight.Well, that wasn't hard to count, right? Doesn't sound too … [Read more...] about Will Google be your new credit card?
At the 2011 SXSW, Foursquare brokered a deal with American Express to offer special discounts to users who made purchases as specific locations using an AMEX card. This week Foursquare as partnered up with the two largest credit card providers, Visa & MasterCard to create a similar partnership. To kick it all of off, Foursquare also announced a major deal across all 6,500 Burger King locations. In order to sync your Foursquare account with your credit card to redeem deals, simply head to the card connect within the settings section on Foursquare. Savings will then automatically occur in your monthly credit card statement. Offers will also soon see more prominence according to AdAge: In an effort to urge users to redeem more of these offers, Foursquare will also be making them more prominent within the app. Users will now be able to see in their profiles which cards they’ve synced to their account and all the savings they’ve had over time. And offers … [Read more...] about Foursquare Expands Credit Card Partnerships With Visa & MasterCard Integration
There’s an interesting race happening right now in the mobile payments space — it seems like every week brings news of another company or collection of companies trying to squeeze in on the space. Much of the focus, though, is on the consumer side. Meanwhile, over on the merchant side of things, Square changed the game today with its announcement of a flat monthly fee payment plan for small business owners. Square has introduced a $275 monthly plan that doesn’t include a percentage-based processing fee for each transaction. Square’s original plan, with no monthly fee and a 2.75 percent transaction fee, also remains in effect. There are two requirements to qualify for the new plan: It’s available only to businesses that process up to $250,000 in payments per year. There’s a $400 maximum for any single transaction. Transactions that go beyond those limits will be charged at Square’s original 2.75 percent fee. Both of Square’s plans are … [Read more...] about Squares Game-Changer: Mobile Credit Card Processing With One Monthly Fee
Google’s Gingerbread (Android 2.3) offers near field communication (NFC) support, which can be used for both “contactless payments” and marketing purposes. People tend to think about and discuss NFC in the context of “mobile wallets” and payments exclusively but there’s a great deal more it can do. For example, Google has been testing NFC-based marketing in Portland with window decals for small businesses. The idea there is touch the phone (Nexus S) to the window decal and get a bunch of information about the business (e.g., Google Place page data). Big Plans for NFC Beyond Payments Google appears to have big plans for NFC and it’s starting to put those into action. The Wall Street Journal is reporting this morning that Google has teamed up with MasterCard and Citigroup (and POS company VeriFone) on NFC and mobile payments. Last week Bloomberg reported that Google and VeriFone were working together to install new NFC-enabled POS hardware and … [Read more...] about Google Joins Forces With MasterCard On NFC To Test The Future Of Digital Marketing, Analytics