Content marketing matters, that much is clear. What is less clear is how effective it is and how we, as marketers, can use our resources in a way that makes the most sense. Which is why reports like Content Marketing Institute’s comprehensive B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America matter. This type of in-depth research is what marketers should be taking to their clients and the brands they work for to lobby for a bigger content marketing budget. If you are a content marketer in the B2B technology field, this benchmark report is required reading. From Content Marketing Institute: Sponsored by International Data Group (IDG), this report features findings gathered from a marketing survey conducted by Content Marketing Institute and MarketingProfs. This report presents findings from the 392 who said they were B2B technology marketers in North America from a range of company sizes. They responded to the survey in July and August … [Read more...] about CMI Releases B2B Technology #ContentMarketing Trends 2016 Report
Would you hire your traditional printer to make marketing and advertising decisions for your company? Then why would you hire a technology company for web marketing or web advertising? In the defense of many businesses, they do hear the same words coming from both the marketer and the technology company. Both companies use the words “SEO”, “optimization”, “paid search”, and many other terms, which on the surface sound the same. Thus, a business that doesn’t understand the digital medium would not know there is a difference between these two types of companies. Evolution of Disciplines on the Web If I think back 20 years ago when we first put a website together using HTML 0.0 we could bold text, change colors, make text flash and use an animated gif for a mailbox that opened and closed. It was all pretty exciting stuff, at the time. Since then the disciplines have evolved and matured to the point where there are: Technology companies that know … [Read more...] about Is your SEO Company A Marketer or a Technology Company?
If you were given a $35 raspberry pie, you probably would expect the pie to be amazing, given the price. However, if you were given a computer for that price, your expectations would be very low… until you were told that it was the best-selling British computer in only three years after its introduction in 2012. That feeling of surprise has always surrounded the Raspberry Pi, a tiny computer the size of a credit card that has been used by hobbyists, students, and developers with a wide range of backgrounds and skill levels. Its power and flexibility has allowed people to bring numerous projects to life, ranging from a custom retro gaming box to a microwave. A New Breed of DIYers As the Raspberry Pi includes almost everything that a normal-sized computer has, such as a CPU, USB ports, Bluetooth, Wireless LAN, and an HDMI port, it can be used as a way to bring customizable computing power to projects where a custom-created computer was needed in the past, especially given its … [Read more...] about 4 Cool Ways Raspberry Pi is Transforming Technology
This CMO audit series sets out to provide insight into the six most significant growth drivers in marketing: customer journey, marketing technology, growth channel mix, user experience, devices and analytics. (If you didn't catch Part 1, on the customer journey, catch up now.) Today's post will focus on technology. As recently as a few years ago, when social was still underutilized, desktop reigned over mobile, third-party data hadn't yet exploded, and marketing technology was fairly low on the list of fundamentals of a great digital strategy. It used to be that technology, as it relates to marketing, was better served to provide support to teams and purely help with scale. Today, the landscape is dramatically different: technology continues to take more of a front-and-center role. As ever, technology is only as good as the people using it, but the capabilities it can deliver have never been more important, as companies of all sizes strive to tackle the incredible complexity of today's … [Read more...] about CMO audit series, Part 2: Untangling the web of mobile technology
We're two weeks away from the MarTech Conference in San Francisco, May 9-11 - the world's largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by Third Door Media with no conflict of interest. Those other events are fantastic - but they're inherently and intentionally biased. With MarTech, there's no pay-for-play or hidden agenda in the editorial program and no rules excluding who can exhibit. There is only one goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management - no matter which software products or analyst frameworks are employed. This independence lets us ruthlessly call out fact from fiction in examining today's … [Read more...] about Separate marketing technology fact from fiction at MarTech Conference in 2 weeks