Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Reveals Details About The Search Console Beta Release As you know, Google is working on a brand new look and feel and much more in a beta Google Search Console release where we posted screen shots. We even shared the beta URL, if you are in the beta the URL will work, if not, it won't... Redirecting iOS Or Android Users? Google Says Offer Users Access To Both Google's John Mueller said that if you are redirecting users based on them having an iOS device or an Android device... Google Replaces Share Button With Save Button In Local Panel Google has swapped out the share button on the local panel in the search results for a save button. The save button has been on the local panel at the top … [Read more...] about Daily Search Forum Recap: August 2, 2017
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For years, US President George W. Bush was tops on Google forsearches on miserablefailure until lastyear’s Googlebomb "fix" solved his problem on Google. But Bush is back,sort of.People arespotting that Bush’s official White House page is ranking tops forwho is a failureon Google. A new Googlebomb? If so, I’ve not seen any reports of people pushing to makethis happen. My bet is that all those links out there withanchor text saying"failure" in them are making him come up for a variety of terms combined with"failure." And in fact, he looks to have been ranking this wayfor sometime. (Note: initially I myself thought this was new, then a few minutesafter posting, I tried a new search on Google that found evidence of it beinglong-standing, so I quickly adjusted this write-up). Michael Gray noted something similarto me last month when wewere talking about theanniversary of theGooglebomb fix on the Daily SearchCast.Stephen Colbert might have had hisgreatest living … [Read more...] about Tops For “Who Is A Failure” On Google
FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Below, a review and some fact checking of the paper. You'll find the paper here, if you wish to read it directly. I've had a run through today (it's long, 44 pages) and some email exchanges with FairSearch spokespeson Ben Hammer. Here's my take so far. Google & The Monopoly Question The first 10 pages are generally devoted to saying that search is important and that Google has either monopoly power or is dominant in the area. Google would disagree with neither of these conclusions. In the US Senate hearings, even Google chairman Eric Schmidt agreed that Google had such dominance as to be deemed having monopoly power, which means it it has to exercise special care not to be seen as abusive, a limitation its competitors don't have to worry about. For example, much of of … [Read more...] about Does The FairSearch White Paper On Google Being Anticompetitive Hold Up?
The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer and consumer can benefit from its existence. In this post, we are going to take a closer look at exactly what the Knowledge Graph is, then move on to explain how you can best influence it to drive more visitors to your website. Let’s start by setting the scene. What the Knowledge Graph is and Why it Exists Google has been rolling out updates over the past few years that intend to infer what people are trying to find when they search for something, rather than simply taking a literal view of the keywords they use. This evolution of piecing together context and other semantic data has brought about entity-based search, which helps connecting different pieces of … [Read more...] about Maximize Your Reach on Google’s Knowledge Graph
Google today announced a sweeping set of changes to AdWords in a bid to simplify mobile campaign management and increase mobile advertising adoption. These changes, dubbed Enhanced Campaigns, will become available to customers by the end of the month and roll out automatically to all advertisers by mid-year. In this article, I’ll walk through the coming changes in detail. What’s Driving the Change? Over the last 5 years, growth in query volume from mobile phones has greatly outpaced growth from desktop computers. The number of daily searches on Google from mobile devices is expected to surpass daily desktop search volume by next year. But Google has a challenge with mobile advertising adoption. Namely, in order to take advantage of the sophisticated mobile advertising features and strategies that are required to be successful, advertisers must take on a lot of additional campaign management complexity. Currently, advertisers are expected to create multiple different … [Read more...] about Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management