Generating a return on your investment in analytics initiatives can seem like a tall order. First, you've got to complete a robust yet resilient implementation of an analytics platform across your sites and apps. Then, because collecting data doesn't create value for your organization in and of itself, you need to build out some kind of analysis layer so that you can comb through the data, discover opportunities and plan to take advantage of them. Whether you build a team in-house or opt to work with a partner, good analytical talent is hard to come by, so putting together that capacity for analysis isn't a trivial project. On top of that, somewhere along the way, you'll need to put some governance in place so that your organization can have a "common language" for analysis, and orderly processes rather than chaos. So if you've tackled all that, pat yourself on the back - you deserve it! Now, are you ready for the next challenge? Consider this: Even after putting in all the work to … [Read more...] about Getting ahead of the game with predictive analytics
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Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz. While they’re helpful in many cases, these tools don’t connect the dots to show how investments in different social channels ultimately lead to sales or business objectives,” said Phil Mui, Google Analytics group product manager, explaining how the new tool is designed to go beyond listening. “Our goal with the new reports is to tie social activities and referrals to measurable, meaningful economic value so businesses can more effectively evaluate which social channels are impacting their bottom line, and which tactics will lead to measurable economic value,” Mui said. The New Social Reports The new set of reports will be available under the “Social” tab in Google Analytics. Some may see … [Read more...] about Google Analytics Launches New Social Reports To Measure Social ROI
Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization and customer relationships creation. In his new role, Phil Mui will lead the strategic direction, development and management of Acxiom’s global product management and engineering functions. Phil will also have a decisive role in guiding Acxiom’s renewed investment in research and development. Phil has overseen Google Analytics product management since the very first beginning, and has been a key person to the product development. According to a market share research conducted by Stephane Hamel, Google Analytics has been gaining market share quickly in the last 3 years, growing from 43% of Top 500 retail websites to 64%. Below is an excerpt from a recent interview, where Dr. Mui talked about the directions of Google Analytics and the field in general. I hope that in 10 years Analytics for any business will be like the air that they breath. … [Read more...] about Phil Mui, Google Analytics Group Product Manager, Heads To Acxiom
When analyzing Google organic traffic to your site, it’s important to understand both the queries leading to your site and which pages are ranking for those queries. By doing so, you can start to determine how users are searching for the topic at hand and the differences in query by device. You also can discover new subtopics that can drive future content generation. Although this makes sense, I know there is a lot of confusion over how to drill into that data using Google Search Console (GSC). We all know that having access to search query data directly from Google is valuable, but a lot has changed recently in GSC, and new reporting and functionality can be confusing for webmasters and business owners. So today I’m going to walk you through the new Search Analytics report to find queries leading to specific URLs. This will enable you to isolate a blog post, article or product page, and then find all queries leading to that URL. (Actually, it will show you most of the … [Read more...] about How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries that your site ranks for and the landing pages ranking for those queries, then slice and dice that information by device, country, date and more. You can also compare queries, pages, countries and devices by date, which is extremely helpful when diagnosing surges or drops in traffic. When analyzing websites, I often export data from GSC to Excel for further analysis. For example, when helping companies with website redesigns or CMS migrations, it’s important to have a solid understanding of all landing pages ranking for queries and receiving Google traffic. You can find that data in the Search Analytics reporting by selecting the Pages group. See below. There’s a nifty Download button at the bottom of the report which enables you to export a spreadsheet with your landing page … [Read more...] about How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!