Yahoo! announced expansion plans to their Dublin, Ireland operations center and their data and customer care facility located in Lockport, New York. More than 200 employees will be added over the next 12 months in Dublin to support business operations in the Europe, Middle Eastern and Africa (EMEA) region. The Lockport facility intends to add 115 new jobs. In a statement released by Yahoo!, Ireland’s Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, confirmed that the expansion will more than double Yahoo!’s existing Dublin workforce, stating, “Today’s announcement that Yahoo!, one of the biggest brand names on the Internet, is expanding its operations in Dublin and more than doubling its workforce here in the creation of 200 jobs is great news and further evidence that the [Government’s Action Plan for Jobs] is working. We in Government are determined to continue building on this, to attract further investments and create the jobs we … [Read more...] about Yahoo! Expanding Dublin Operations & New York Data Center
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Greenpeace has issued a report warning of the ballooning energy needs of data centers feeding cloud computing. It is intended to encourage cloud providers to choose cleaner energy sources, so it does not beat up overly on Google, Amazon, Salesforce, MicroSoft, Facebook, and Yahoo!. But, it is a mixed report card, may indicate an important trend. If you use a laptop, chances are you’ve already realized that fast, small computers tend to run hot. This may change as more efficient technologies are developed such as quantuum computers, but currently computers require considerable cooling to keep from overheating. Hobbyists tinkering in their garages play with “overclocking” their computers by doing things like circulating liquid nitrogen through them so that they can safely speed up the processors. Large data centers, with their ranks of racks upon racks of servers, must typically use more traditional methods for keeping the computers cool and functioning optimally. Racks … [Read more...] about Google, Microsoft & Other Online Giants Need Greener Data Centers
The New York Times has a great, detailed story out today about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, means a win with Google’s ranking algorithms. Is he right? Maybe. Certainly the story illustrates the fallacy of Google’s “gold standard” search results. Rank Well With Bad Reviews? A Bully Finds a Pulpit on the Web is the story by David Segal. It’s long, but be sure to read it. In it, he examines the woeful customer service record racked up by online eyeglasses retailer “Decor My Eyes.” Customers have been treated rudely, hassled by email and phone calls. Police have been called. Credit card companies contacted. But owner Vitaly Borker, speaking amazingly candidly in the article, finds that a key to his success: “Hello, My name is Stanley with DecorMyEyes.com,” the post began. “I just wanted to let you guys know that the more replies you people post, the … [Read more...] about Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story
Did you know 2.5 quintillion bytes (25,000,000,000,000,000,000) of digital data is created every single day, the majority being centered around you? Every day, we send 145bn emails, 340m tweets and 2 million searches queries to Google. But, there is also the more invisible footprints you leave as you go about your day swiping your credit card, driving through tolls, visiting websites, etc.. So, when we talk about Big Data, we really mean it. Like many buzz terms, Big Data and Programmatic Marketing are actually nothing new, they are old ideas brought up to date to the modern need; and so, if you really want to succeed in digital marketing, you must understand their roots and the core promises they make. You must also look to the future and understand the vision we have for the programmatic approach; you might be surprised what can be done. Big Data Is Not A New Marketing Tool Let’s start by looking at ‘big data’ in its simplest form. Big data is just lots of data! … [Read more...] about Why Do Big Data & Programmatic Marketing Actually Matter?
The U.S. holiday season is upon us, and that means travelers are gearing up to go home, find weekend getaways and participate in winter activities. And if you market a travel or hospitality brand, you’re likely gearing up, too. In this post, we’ll look at three ways your travel and hospitality brand can align its organic search strategy with trends, research and opportunity this holiday season. Holiday Tip 1: Create Content Based On Seasonal Keyword Trends We know that keyword trends can be seasonal, and the travel and hospitality industry is no different. Your job as a marketer is to uncover those trends and create strategic content campaigns around seasonal keywords. At BrightEdge, we tapped into our massive data repository (the Data Cube) to unwrap in-demand topics that people are searching for based on U.S. Google search query data going into the holiday season. This research allowed us to pinpoint the top 10 searched phrases in travel and accommodations. I’ll … [Read more...] about How To Take Advantage Of Trends [Data]