Aside from the Model Explorer, you can also use the ROI Analysis tool to analyze the ROI implications of your data driven model and identify optimization opportunities. In addition to showing your actual spend data for each channel, the report shows how your Data-Driven model calculates conversion and revenue metrics for your channels. You can also see your Google Ads click and impression data. … [Read more...] about Data Driven Attribution with GA 360: What, Why, How
Data driven attribution google analytics
This goes across display, video, search, social, and on your site or app. How? Well, Google uses AdWords, Google Analytics and DoubleClick Search to integrate the data to give you a complete picture. This is the graphic that illustrates how Google does this: … [Read more...] about Google Attribution Merging AdWords, Google Analytics & DoubleClick Search
Enable and activate those core configurations and features! We’ll start out with the basics. There are a lot of settings, configurations and core features to work through, but each of them can be used to help you clean up your data, make reports easier to use, and ultimately help you make data-driven decisions more efficiently. … [Read more...] about Are you leveraging these underutilized Google Analytics features?
Questions to dig into the data: How are people naturally finding our site on Google? Did they already know us and search for branded terms? Did they find us through searching for our services? Which landing pages are best optimized for search? Where do we rank highest geographically? Does this relate to what we know about market saturation and competition? Analysts who have been using Google Analytics for a while may remember the time (nearly a decade ago!) when organic keywords were available right within the standard reports. However, those days are gone and it’s well-known that Google does not provide organic search terms in Google Analytics. There are exceptions from niche search engines that pop-up from time to time, but most likely 98% or more of the organic search data is missing when you navigate to Acquisition > Campaign > Organic Search Terms. … [Read more...] about The Missing Link: 8 Google Analytics Product Links
Test and set-up your Salesforce goals. Make sure you to keep event value on for Opportunity-based goals so Opportunity Amount pulls in as it should! Using GA 360’s feature of custom funnels, you can set-up stages as the stages of your Salesforce process. Want to analyze drop-off or even remarket to these users? This is the way to go for that. Clearly articulate exactly what questions you have about this data, and map out how you want to get to the point of answering them. Be clear in your approach to your analysis. Data Studio – Let’s Make Some Salesforce Magic Happen! As I mentioned earlier, you can really start to get this in a special place by using Data Studio’s functionality for this set-up. I won’t go into too much detail here, but a few key points to think of: … [Read more...] about How to Analyze Salesforce Sales Cloud Data in GA 360