Below is what happened in search today, as reported on Search Engine Land and from other places across the web. AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. Google adds 30 languages to voice search & makes it possible to use emojis with voice typingAug 14, 2017 by Amy Gesenhues Included among the new languages are Swahili and Amharic, two of the most popular African languages. 5 mindset mistakes you may be making when it comes to SEOAug 14, 2017 by Tom Demers Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. 6 tips for using location information to boost conversionAug 14, 2017 by Wesley Young Columnist Wesley Young looks at how far consumers are willing to … [Read more...] about SearchCap: Google Q&A, voice search expands, app-install ads & more
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The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location ranking parameters. According to Google, the new local search algorithm ties deeper into the site’s web search capabilities, leveraging hundreds of ranking signals, along with search features like spelling correction capabilities, synonyms and Google’s knowledge graph. Search Engine Land reported last week on how the “Pigeon” update solved Google’s “Yelp problem,” with local directory sites already experiencing improved visibility in Google search results: It looks like Yelp and other local directory-style sites are benefiting with higher visibility after the Pigeon update, at least in some verticals. And that seems logical since, as Google said, this update ties local results more closely to standard web ranking signals. That should benefit big … [Read more...] about Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results
Schema markup (also known as structured data markup) can be great way to improve search engine content discovery, indexation and organic search visibility. Some structured data markups feed into Google’s Knowledge Graph, appear in local results, and generate Rich Snippets — all of which is great for improving organic search visibility and click-through rate. But now, structured data can potentially hurt your site if not used correctly, due to recent “spammy structured markup” penalties from Google. In March 2015, Google updated its rating and reviews Rich Snippet policies, stating that these types of snippets must be placed only on specific items, not on “category” or “list of items” landing pages. In Google’s recent Quality Update, it seems quite a few sites were hit with Structured Data penalties. Here is an example of a manual Structured Data penalty message sent by Google in the Search Console (formerly Webmaster Tools). Spammy … [Read more...] about Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!
Recently, there have been reports of more and more hacked and spam content appearing in Google search engine results pages (SERPs). We are even seeing a revival of old-school tactics such as bait-and-switch content hacks. Google has said this increase in spam content is not related to its recent algorithm updates. As an account manager at Elite SEM, I’ve also noticed more attacks on my clients’ sites. Most recently, one of my clients received a malware warning in Google Search Console. The strange thing about this warning is that Google did not provide any sample links or information that would help to identify where the malware was on the site. The warning would also disappear and reappear in Google Search Console every two days or so, and Bing Webmaster Tools did not report a malware issue. Very strange. Using the Google Transparency Safe Browsing Diagnostic Tool, I was able to get a bit more insight into the malware issue. As you can see, Google’s tool highlighted … [Read more...] about Take SEO Precautions To Protect Your Site