Today’s column is not easy for me to write. I’ve resisted writing it because I don’t want to come across as a preaching. smug, I-told-you-so-LinkMoses. Then again, plenty of people already think that, so what the heck. Here goes. The overwhelming majority of websites have no business whatsoever being on the web at all. Which sites? Any site with a business model predicated on search engines being their primary driver of traffic. If your business plan sounds something like this “We will launch a site about XYZ, buy a bunch of links, put out a bunch of press releases, outsource our link building, hire a bunch of content creators to push articles with anchor text all over the web, get high rankings, monetize with paid ads, and then wait for the buyout offers. Fail. You might make it for a little while, and congrats if you lasted long enough to find an idiot to buy your house of cards website while it still ranked, but the fact of the matter is any web marketing and … [Read more...] about Contrarian Perspectives On Link Building
Database on google drive
At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keynote interview by Danny Sullivan, leading to a live discussion — Matt even invited me up on stage during the keynote: As a result of my keynote visitation, Matt and I agreed that I would rerun the study, this time with some guidance from him on potential problems. While this input was limited in nature, it did lead to some ideas on how to improve the testing. As a result of that dialogue, I determined that there were flaws in the original study we did, and therefore we would need to run another one. This has proven to be a very difficult process, but the results are now in. So without further ado, let’s dig in! Study Design & Methodology We picked three different sites, all of which have been on the web for at least two … [Read more...] about Study Shows No Clear Evidence That Google+ Drives Ranking
The SEO world erupts into hysteria whenever Google rolls out another algorithm update. With most algo updates, we know what we should do: better content, fewer keywords, higher quality links, unoptimized anchor text, etc. However, when it came to Google’s Pirate Update back in 2012, which was designed to algorithmically penalize pirate sites, we weren’t quite sure what to do. Was this just a slap on the wrist for pirate sites, or are there lessons that all SEOs and marketers could learn? Now, several months out from Pirate’s most recent update, I want to take a look at the impact and make sure we understand what’s going on. Piracy’s History As A Search Issue First off, for all you algo alliteration fans, “Pirate” starts with a “P.” Unlike penguins, pandas, and pigeons, however, the term “piracy” is more intentional and less abstract. Piracy is a major problem. Although companies like Warner, Sony, and Disney aggressively … [Read more...] about 9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned?
If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain on your romantic situation (especially at the beginning of the year when expectations are particularly high). With Valentine’s Day just around the corner, you’re probably stuck between making sure your campaigns are running effectively and putting a little pizazz back in your romantic life. But what if there was a way you could do both? A way to put your hard-won PPC skills towards more amorous goals? What if you could get your love life back on track without leaving the comfort of the AdWords campaign manager? Marketing Yourself The secret to romance is great marketing. As a marketer, you’re hoping that you can make your company’s offering attractive enough to win the attention and approval of your target audience. The same idea applies to romance. You can’t stop after you get the clicks (er, attention of your … [Read more...] about How To Use Google AdWords To Improve Your Love Life
The evolution of Google’s search engine result pages (SERPs) over the past few years has lowered the emphasis on achieving top organic rankings and opened up tremendous opportunities. One of the most significant updates, the Knowledge Graph, has made discoverability even easier. To put it simply, both producer and consumer can benefit from its existence. In this post, we are going to take a closer look at exactly what the Knowledge Graph is, then move on to explain how you can best influence it to drive more visitors to your website. Let’s start by setting the scene. What the Knowledge Graph is and Why it Exists Google has been rolling out updates over the past few years that intend to infer what people are trying to find when they search for something, rather than simply taking a literal view of the keywords they use. This evolution of piecing together context and other semantic data has brought about entity-based search, which helps connecting different pieces of … [Read more...] about Maximize Your Reach on Google’s Knowledge Graph