At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keynote interview by Danny Sullivan, leading to a live discussion — Matt even invited me up on stage during the keynote: As a result of my keynote visitation, Matt and I agreed that I would rerun the study, this time with some guidance from him on potential problems. While this input was limited in nature, it did lead to some ideas on how to improve the testing. As a result of that dialogue, I determined that there were flaws in the original study we did, and therefore we would need to run another one. This has proven to be a very difficult process, but the results are now in. So without further ado, let’s dig in! Study Design & Methodology We picked three different sites, all of which have been on the web for at least two … [Read more...] about Study Shows No Clear Evidence That Google+ Drives Ranking
Database on google drive
share tweet share pin it e-mail share The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another, assigned attributes and set in a thematic context or an ontology. But what is an entity? And how does the Knowledge Graph actually work? Find the answers to these questions in our latest Unwrapping the Secrets of SEO, the last in part three in Olaf Kopp’s series looking at Google’s semantics and machine learning. Unwrapping the Secrets of SEO If you need to catch up, you can read part 1 here: How Google Interprets Search Queries. And part 2 can be found here: It’s All Semantic For Google Search. Semantics = Entities plus Ontologies The most important elements of a fundamental semantic structure and entities and ontologies. In semantics, an entity is unambiguously described by an identifier and particularly characteristics (attributes or properties). Whilst the identifier (URI), … [Read more...] about How Does Google’s Knowledge Graph Work?
Online database is an integral part of the online business because it is what that keeps all the records of the business. You cannot even think of losing it as it may result in a big loss. Therefore keeping your database safe is one of the most important tasks of your online business. Nasty hackers are there everywhere who keep any eye to hack into your servers. Therefore, proper security is needed. But sadly, even though you enforce security, sometimes you got hacked. Apart from hacking, the online system failure can also result into database crash or lost. The best option is to keep a regular backup of your database. There are online tools that you can use to keep the backup of your database. Sqlbak.com is one such online tool that takes care of such database backup task. Their plans are also very affordable, and the basic plan is FREE which is a treat for everyone. What does SqlBak offer? Regular backup of SQL Database. Database Monitoring. Easy Database Restore. Quite affordable … [Read more...] about SqlBak – Best Online Tool to Keep Your Database Backed up
One of the fundamental truths about SEO is that no two Google searches are the same. The logic behind it is simple, things you’ve Googled, read and watched are stored for at least three months before your Web & App Activity is deleted, if at all. This, together with data on devices you use as well as places you go – both in terms of location history and the current IP – lets Google deliver personalized results. While this is convenient, you end up in the infamous “filter bubble”. In a world of highly customized SERPs on the one hand, and a host of ranking signals for local search Google uses in its algorithms on the other, pulling relevant ranking data is as challenging as it gets. Whitepaper All About Click Fraud and How You Can Block ItWhat Customers Expect in the Age of AIThe Call Tracking Study Guide for MarketersThe Definitive Guide to Online Listings for Restaurant Brands … [Read more...] about How to check Google search results for different locations
Visitors to a website may want to perform certain actions related to Entities (specific places or people or things) that are displayed to them on the Web. For example, at a page for a restaurant (an entity), a person viewing the site may want to create a reservation or get driving directions to the restaurant from their current location. Doing those things may require a person to take a number of steps, such as selecting the name of the restaurant and copying it, pasting that information into a search box, and submitting it as a search query, selecting the site from search results, determining if making a reservation is possible on the site, and then providing information necessary to make a reservation; getting driving directions may also require multiple steps. Using a touch screen device may potentially be even more difficult because the site would possibly then be limited to touch input. A patent granted to Google this week describes a way to easily identify an entity such as a … [Read more...] about Selecting Entities on Sites and Performing Tasks On Them Through Google